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ActiveCampaign vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Iterable. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Iterable starts at Custom pricing. Compare all 9 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Iterable freePrice updated 11d agoUpdated this month

ActiveCampaign vs Iterable: Quick Pricing Facts

FeatureActiveCampaignIterable
Starting Price$15/moCustom pricing
Number of Plans72
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign and Iterable are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 9 pricing plans with 118 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Iterable
Iterable
Try free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

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Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need a marketing platform that non-technical teams can operate without engineering support
  • •Your use case is B2B marketing automation with CRM rather than high-scale product messaging
  • •Cost matters - ActiveCampaign is significantly cheaper than Iterable's enterprise pricing

Choose Iterable if:

  • •You're a B2C company sending personalized messaging across email, push, and in-app at scale
  • •Iterable's data model and segmentation handle millions of users and complex behavioral events
  • •Your engineering team can instrument real-time events and build advanced personalization

Iterable is an enterprise cross-channel messaging platform used by growth teams at large B2C companies. ActiveCampaign is a mid-market marketing automation platform for B2B and e-commerce. Iterable handles enormous scale and complex event-driven personalization across every channel. ActiveCampaign is more accessible and suitable for smaller teams. If you're a consumer app with millions of users and an engineering team, Iterable's power is relevant. If you're a B2B company with a marketing team, ActiveCampaign is the pragmatic choice.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Iterable

How many pricing plans does ActiveCampaign have vs Iterable?
ActiveCampaign offers 7 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does ActiveCampaign or Iterable offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Iterable compare for Email Marketing?
Both ActiveCampaign and Iterable are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Iterable Official Pricing- Vendor pricing page

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