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Email Marketing

ActiveCampaign vs SendPulse: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and SendPulse. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and SendPulse starts at Custom pricing. Compare all 11 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry SendPulse free

ActiveCampaign vs SendPulse: Quick Pricing Facts

FeatureActiveCampaignSendPulse
Starting Price$15/moCustom pricing
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

ActiveCampaign and SendPulse are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.

ActiveCampaign uses usage-based pricing while SendPulse uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
SendPulse
SendPulse
Try it free
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
EMAIL
Custom pricing
Start with EMAIL
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
CHATBOTS
Custom pricing
Start with CHATBOTS
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
SERVICES
Custom pricing
Start with SERVICES
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
RESOURCES
Custom pricing
Start with RESOURCES
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

SendPulse

Multi-channel marketing with email, SMS, and chatbots

View all SendPulse plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 110 additional features across its plans
  • •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)

Choose SendPulse if:

  • •Your team needs custom enterprise pricing—SendPulse offers negotiated terms for large deployments
  • •You prioritize SendPulse's user experience and interface over price (both tools are similarly priced)
  • •You want SendPulse's approach to incremental feature unlocking across its 4 pricing tiers

ActiveCampaign and SendPulse offer competitively positioned plans [1], with ActiveCampaign starting at $15/mo and SendPulse at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. ActiveCampaign provides 7 pricing tiers versus SendPulse's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, ActiveCampaign offers 110 total features across its tiers, while SendPulse provides 0. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs SendPulse

How many pricing plans does ActiveCampaign have vs SendPulse?
ActiveCampaign offers 7 pricing plans, while SendPulse offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or SendPulse offer custom enterprise pricing?
SendPulse offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and SendPulse use?
ActiveCampaign uses a usage-based pricing model, while SendPulse uses freemium pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and SendPulse compare for Email Marketing?
Both ActiveCampaign and SendPulse are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while SendPulse offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. SendPulse Official Pricing— Vendor pricing page

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Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.

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