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Email Marketing

ActiveCampaign vs Zapier: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Zapier. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Zapier starts at Custom pricing. Compare all 11 pricing tiers side by side.

Last updated: June 29, 2026

Data compiled by Arthur Jacquemin
Updated June 29, 2026
Try ActiveCampaign freeAffiliateTry Zapier freeAffiliatePrice updated todayPrice updated today
Best Value

ActiveCampaign - ActiveCampaign offers 7 tiers vs 4.

ActiveCampaign vs Zapier: Quick Pricing Facts

FeatureActiveCampaignZapier
Starting Price$15/moCustom pricing
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

ActiveCampaign and Zapier are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 11 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.

ActiveCampaign uses usage-based pricing while Zapier uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Zapier
Zapier
Try freeAffiliate
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Number of Chatbots
Custom pricing
Start with Number of Chatbots
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
GPT-4o mini & GPT-3.5
Custom pricing
Start with GPT-4o mini & GPT-3.5
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Zap button
Custom pricing
Start with Zap button
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Share a public link
Custom pricing
Start with Share a public link
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

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Zapier

No-code automation connecting 6,000+ apps with workflows

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What Reviewers Say

Frequently Asked Questions: ActiveCampaign vs Zapier

How many pricing plans does ActiveCampaign have vs Zapier?
ActiveCampaign offers 7 pricing plans, while Zapier offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Zapier offer custom enterprise pricing?
Zapier offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Zapier use?
ActiveCampaign uses a usage-based pricing model, while Zapier uses freemium pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Zapier compare for Email Marketing?
Both ActiveCampaign and Zapier are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Zapier offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Zapier Official Pricing- Vendor pricing page

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