Email Marketing
Amazon SES vs Customer.io: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Customer.io. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.00002/mo, making it $100/mo cheaper than Customer.io ($100/mo). Amazon SES offers a free plan.
Last updated: March 16, 2026
Data compiled by Arthur Jacquemin
Updated March 16, 2026
Amazon SES vs Customer.io: Quick Pricing Facts
| Feature | Amazon SES | Customer.io |
|---|---|---|
| Starting Price | $0.00002/mo | $100/mo |
| Number of Plans | 46 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES is the more affordable option, starting at $0.00002/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 49 combined pricing plans and 0 features compared.
Amazon SES stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try it free |  Customer.io Try it free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | Essentials $100/monthCheapest |
| Tier 2 | Outbound email $0/monthCheapest | Premium $1000/month |
| Tier 3 | Global Endpoints $0/monthCheapest | Enterprise Custom pricing |
| Tier 4 | Inbound email $0/monthCheapest | — |
| Tier 5 | Email Validation Custom pricing | — |
| Tier 6 | Mail Manager Custom pricing | — |
| Tier 7 | -Open ingress endpoint** $50/monthCheapest | — |
| Tier 8 | -Email processing*** $0/monthCheapest | — |
| Tier 9 | -Archiving $2/monthCheapest | — |
| Tier 10 | -Email add ons Custom pricing | — |
| Tier 11 | Amazon Connect Email Custom pricing | — |
| Tier 12 | Deliverability Expert Services Custom pricing | — |
| Tier 13 | ADD ON FEATURES Custom pricing | — |
| Tier 14 | Tenants $0/monthCheapest | — |
| Tier 15 | $0.005/1000 emails Custom pricing | — |
| Tier 16 | Dedicated IPs Custom pricing | — |
| Tier 17 | - Standard $25/monthCheapest | — |
| Tier 18 | - Managed $15/monthCheapest | — |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | — |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | — |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | — |
| Tier 22 | Contact us $100/monthCheapest | — |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | — |
| Tier 24 | Inbox Deliverability: Virtual Deliverability Manager $0/monthCheapest | — |
| Tier 25 | $0.05/1000 emails $10/monthCheapest | — |
| Tier 26 | $0.0005/1000 queries $5000/monthCheapest | — |
| Tier 27 | Outgoing messages $250000/monthCheapest | — |
| Tier 28 | Outgoing mail data $0/monthCheapest | — |
| Tier 29 | Incoming messages $1000/monthCheapest | — |
| Tier 30 | Incoming mail chunks $32/monthCheapest | — |
| Tier 31 | Total charges for using SES $26/monthCheapest | — |
| Tier 32 | Dedicated IPs (standard) $3/monthCheapest | — |
| Tier 33 | Option 1: Dedicated IPs (standard) Custom pricing | — |
| Tier 34 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | — |
| Tier 35 | Option 2: Dedicated IPs (managed) Custom pricing | — |
| Tier 36 | Dedicated IPs (managed) $1/monthCheapest | — |
| Tier 37 | 10,000,000 $0/monthCheapest | — |
| Tier 38 | 40,000,000 $0/monthCheapest | — |
| Tier 39 | 30,000,000 $0/monthCheapest | — |
| Tier 40 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | — |
| Tier 41 | Open ingress endpoint $1/monthCheapest | — |
| Tier 42 | Messages processed $300000/monthCheapest | — |
| Tier 43 | Mail chunks $50/monthCheapest | — |
| Tier 44 | Archiving ingestion $500000/monthCheapest | — |
| Tier 45 | Archiving storage $500000/monthCheapest | — |
| Tier 46 | Trend Micro Add on scanning $500000/monthCheapest | — |
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Our Pick
Amazon SES
Amazon SES offers a free plan, starts at $99.99998/mo lower ($0.00002/mo vs $100/mo), offers 46 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Amazon SES
Try Amazon SES freeWhich Should You Choose?
Choose Amazon SES if:
- •You want lower per-user costs—Amazon SES starts at $0.00002/mo, saving $99.99998/mo compared to Customer.io at $100/mo
- •You need a free plan with core features—Amazon SES offers no-cost access with no credit card required
- •You need 46 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Choose Customer.io if:
- •You want Customer.io's approach to incremental feature unlocking across its 3 pricing tiers
- •Customer.io's focused feature set keeps your team in control without tool bloat
- •Your Email Marketing team's workflow matches Customer.io's feature organization more naturally
Amazon SES is the more affordable choice [1], starting at $0.00002/mo compared to Customer.io's $100/mo. For a 50-person team on paid plans, this translates to Amazon SES saving approximately $5000/month. Amazon SES offers 46 pricing tiers compared to Customer.io's 3, giving you more granular control over scaling costs as your team grows. If controlling SaaS spend is a priority, Amazon SES offers the better cost-to-value ratio. Consider Customer.io only if its unique capabilities directly address a gap Amazon SES cannot fill.
Frequently Asked Questions: Amazon SES vs Customer.io
Which is cheaper, Amazon SES or Customer.io?
As of March 2026, Amazon SES starts at a lower price point. Amazon SES starts at $0.00002/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Amazon SES have vs Customer.io?
Amazon SES offers 46 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amazon SES or Customer.io offer a free plan?
Amazon SES offers a free plan, while Customer.io does not. If budget is a concern, Amazon SES lets you get started at no cost.
Does Amazon SES or Customer.io offer custom enterprise pricing?
Yes, both Amazon SES and Customer.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Amazon SES and Customer.io compare for Email Marketing?
Both Amazon SES and Customer.io are Email Marketing tools. Amazon SES offers 46 plans starting at $0.00002/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
Sources
- Amazon SES Official Pricing— Vendor pricing page
- Customer.io Official Pricing— Vendor pricing page
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