Amazon SES vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Loops. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo and Loops starts at Custom pricing. Compare all 50 pricing tiers side by side.
Last updated: August 3, 2026
Loops - Loops provides SaaS-specific lifecycle email tooling that would take significant engineering effort to replicate on Amazon SES.
Amazon SES vs Loops: Quick Pricing Facts
| Feature | Amazon SES | Loops |
|---|---|---|
| Starting Price | $0.000032/mo | Custom pricing |
| Number of Plans | 49 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES and Loops are both priced at $0.000032/mo, making them equally accessible Email Marketing tools. Together they offer 50 pricing plans with 1 features compared, so the best choice comes down to which features match your needs.
Loops stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Loops Try free |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/month | |
| Tier 2 | 10 – 100M emails / month $0/monthCheapest | - |
| Tier 3 | > 100M emails / month $0/monthCheapest | - |
| Tier 4 | Per account per region per month Custom pricing | - |
| Tier 5 | Feature Custom pricing | - |
| Tier 6 | Outbound sending Custom pricing | - |
| Tier 7 | Outbound Email 1 Custom pricing | - |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | - |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | - |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | - |
| Tier 11 | Email Validation 4 Custom pricing | - |
| Tier 12 | Global Endpoints 5 Custom pricing | - |
| Tier 13 | Tenants 6 Custom pricing | - |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | - |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | - |
| Tier 16 | Email Processing 8 Custom pricing | - |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | - |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | - |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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Loops
Loops provides SaaS-specific lifecycle email tooling that would take significant engineering effort to replicate on Amazon SES.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Loops freeFree plan availableWhich Should You Choose?
Choose Amazon SES if:
- •You need the cheapest transactional email infrastructure at scale via AWS
- •Your engineering team builds custom sending logic and prefers raw API access
- •AWS-native integration is a priority
Choose Loops if:
- •You need a SaaS-native lifecycle email platform for product-triggered onboarding flows
- •Loops is built specifically for SaaS companies sending activation, retention, and churn emails
- •Your product team wants lifecycle email tooling without managing raw infrastructure
Loops is a SaaS-native email platform - it handles onboarding, activation, and retention flows with a clean interface built specifically for product teams. Amazon SES is raw infrastructure that requires building those workflows yourself. For SaaS product teams, Loops provides the right abstraction level at reasonable pricing. SES requires building everything Loops provides from scratch. The comparison highlights a build-vs-buy decision for SaaS email infrastructure.
Frequently Asked Questions: Amazon SES vs Loops
How many pricing plans does Amazon SES have vs Loops?
Does Amazon SES or Loops offer a free plan?
What is the most popular Loops plan?
Does Amazon SES or Loops offer custom enterprise pricing?
How do Amazon SES and Loops compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Loops Official Pricing- Vendor pricing page
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