Amazon SES vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Loops. See all plans, features, and costs at a glance.
Bottom line: Both Amazon SES and Loops offer free plans. Amazon SES has 48 pricing tiers while Loops has 1.
Last updated: June 22, 2026
Loops - Loops provides SaaS-specific lifecycle email tooling that would take significant engineering effort to replicate on Amazon SES.
Amazon SES vs Loops: Quick Pricing Facts
| Feature | Amazon SES | Loops |
|---|---|---|
| Starting Price | $0.00002/mo | Custom pricing |
| Number of Plans | 48 | 1 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES and Loops are both priced at $0.00002/mo, making them equally accessible Email Marketing tools. Together they offer 49 pricing plans with 1 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Loops Try free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | |
| Tier 2 | Outbound email $0/monthCheapest | - |
| Tier 3 | Global Endpoints $0/monthCheapest | - |
| Tier 4 | Inbound email $0/monthCheapest | - |
| Tier 5 | Email Validation Custom pricing | - |
| Tier 6 | Mail Manager Custom pricing | - |
| Tier 7 | -Open and mTLS ingress endpoints** $50/monthCheapest | - |
| Tier 8 | -Email processing*** $0/monthCheapest | - |
| Tier 9 | -Archiving $2/monthCheapest | - |
| Tier 10 | -Email add ons Custom pricing | - |
| Tier 11 | Amazon Connect Email Custom pricing | - |
| Tier 12 | Deliverability Expert Services Custom pricing | - |
| Tier 13 | ADD ON FEATURES Custom pricing | - |
| Tier 14 | Tenants $0/monthCheapest | - |
| Tier 15 | $0.005/1000 emails Custom pricing | - |
| Tier 16 | Dedicated IPs Custom pricing | - |
| Tier 17 | - Standard $25/monthCheapest | - |
| Tier 18 | - Managed $15/monthCheapest | - |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | - |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | - |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | - |
| Tier 22 | Contact us $100/monthCheapest | - |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | - |
| Tier 24 | Virtual Deliverability Manager Custom pricing | - |
| Tier 25 | - SES deliverability $0/monthCheapest | - |
| Tier 26 | $0.05/1000 emails $10/monthCheapest | - |
| Tier 27 | $0.0005/1000 queries $5000/monthCheapest | - |
| Tier 28 | - Global deliverability $1250/monthCheapest | - |
| Tier 29 | Outgoing messages $250000/monthCheapest | - |
| Tier 30 | Outgoing mail data $0/monthCheapest | - |
| Tier 31 | Incoming messages $1000/monthCheapest | - |
| Tier 32 | Incoming mail chunks $32/monthCheapest | - |
| Tier 33 | Total charges for using SES $26/monthCheapest | - |
| Tier 34 | Dedicated IPs (standard) $3/monthCheapest | - |
| Tier 35 | Option 1: Dedicated IPs (standard) Custom pricing | - |
| Tier 36 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | - |
| Tier 37 | Option 2: Dedicated IPs (managed) Custom pricing | - |
| Tier 38 | Dedicated IPs (managed) $1/monthCheapest | - |
| Tier 39 | 10,000,000 $0/monthCheapest | - |
| Tier 40 | 40,000,000 $0/monthCheapest | - |
| Tier 41 | 30,000,000 $0/monthCheapest | - |
| Tier 42 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | - |
| Tier 43 | Open ingress endpoint $1/monthCheapest | - |
| Tier 44 | Messages processed $300000/monthCheapest | - |
| Tier 45 | Mail chunks $50/monthCheapest | - |
| Tier 46 | Archiving ingestion $500000/monthCheapest | - |
| Tier 47 | Archiving storage $500000/monthCheapest | - |
| Tier 48 | Trend Micro Add on scanning $500000/monthCheapest | - |
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Loops
Loops provides SaaS-specific lifecycle email tooling that would take significant engineering effort to replicate on Amazon SES.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Loops freeFree plan availableWhich Should You Choose?
Choose Amazon SES if:
- •You need the cheapest transactional email infrastructure at scale via AWS
- •Your engineering team builds custom sending logic and prefers raw API access
- •AWS-native integration is a priority
Choose Loops if:
- •You need a SaaS-native lifecycle email platform for product-triggered onboarding flows
- •Loops is built specifically for SaaS companies sending activation, retention, and churn emails
- •Your product team wants lifecycle email tooling without managing raw infrastructure
Loops is a SaaS-native email platform - it handles onboarding, activation, and retention flows with a clean interface built specifically for product teams. Amazon SES is raw infrastructure that requires building those workflows yourself. For SaaS product teams, Loops provides the right abstraction level at reasonable pricing. SES requires building everything Loops provides from scratch. The comparison highlights a build-vs-buy decision for SaaS email infrastructure.
Frequently Asked Questions: Amazon SES vs Loops
How many pricing plans does Amazon SES have vs Loops?
Does Amazon SES or Loops offer a free plan?
What is the most popular Loops plan?
Does Amazon SES or Loops offer custom enterprise pricing?
How do Amazon SES and Loops compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Loops Official Pricing- Vendor pricing page
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