Amazon SES vs Omnisend: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Omnisend. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo, making it $11/mo cheaper than Omnisend ($11.2/mo). Neither offers a free plan.
Last updated: August 10, 2026
Amazon SES vs Omnisend: Quick Pricing Facts
| Feature | Amazon SES | Omnisend |
|---|---|---|
| Starting Price | $0.000032/mo | $11.2/mo |
| Number of Plans | 49 | 3 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES is the more affordable option, starting at $0.000032/mo compared to Omnisend's $11.2/mo. Both are Email Marketing tools with 52 combined pricing plans and 29 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Omnisend Try free |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/monthCheapest | Standard $11/month Includes
|
| Tier 2 | 10 – 100M emails / month $0/monthCheapest | ProPopular $41/month Includes
|
| Tier 3 | > 100M emails / month $0/monthCheapest | Custom pricing Custom pricing Includes
|
| Tier 4 | Per account per region per month Custom pricing | - |
| Tier 5 | Feature Custom pricing | - |
| Tier 6 | Outbound sending Custom pricing | - |
| Tier 7 | Outbound Email 1 Custom pricing | - |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | - |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | - |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | - |
| Tier 11 | Email Validation 4 Custom pricing | - |
| Tier 12 | Global Endpoints 5 Custom pricing | - |
| Tier 13 | Tenants 6 Custom pricing | - |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | - |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | - |
| Tier 16 | Email Processing 8 Custom pricing | - |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | - |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | - |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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Which Should You Choose?
Choose Amazon SES if:
- •You need cheap transactional email infrastructure with AWS-level cost and control
- •Your engineering team handles all email logic in code
- •Pure infrastructure without marketing campaign features is the requirement
Choose Omnisend if:
- •You run an e-commerce store and need email, SMS, and push notifications with automation
- •Omnisend's e-commerce flows - cart abandonment, winback, product recommendations - are purpose-built
- •You want a free plan that covers 500 contacts with e-commerce automation included
Omnisend is an e-commerce marketing platform for online stores. Amazon SES is raw email infrastructure. These tools don't compete. E-commerce teams need Omnisend's automation, SMS tools, and revenue analytics. Engineering teams building application email need SES's low cost and AWS integration. If you run a Shopify or WooCommerce store, Omnisend is the right tool.
Frequently Asked Questions: Amazon SES vs Omnisend
Which is cheaper, Amazon SES or Omnisend?
How many pricing plans does Amazon SES have vs Omnisend?
What is the most popular Omnisend plan?
Does Amazon SES or Omnisend offer custom enterprise pricing?
How do Amazon SES and Omnisend compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Omnisend Official Pricing- Vendor pricing page
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