Amazon SES vs Omnisend: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Omnisend. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.00002/mo, making it $11/mo cheaper than Omnisend ($11.2/mo). Amazon SES offers a free plan.
Last updated: July 6, 2026
Amazon SES vs Omnisend: Quick Pricing Facts
| Feature | Amazon SES | Omnisend |
|---|---|---|
| Starting Price | $0.00002/mo | $11.2/mo |
| Number of Plans | 48 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES is the more affordable option, starting at $0.00002/mo compared to Omnisend's $11.2/mo. Both are Email Marketing tools with 51 combined pricing plans and 29 features compared.
Amazon SES stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Omnisend Try free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | Standard $11/monthCheapest Includes
|
| Tier 2 | Outbound email $0/monthCheapest | ProPopular $41/month Includes
|
| Tier 3 | Global Endpoints $0/monthCheapest | Custom pricing Custom pricing Includes
|
| Tier 4 | Inbound email $0/monthCheapest | - |
| Tier 5 | Email Validation Custom pricing | - |
| Tier 6 | Mail Manager Custom pricing | - |
| Tier 7 | -Open and mTLS ingress endpoints** $50/monthCheapest | - |
| Tier 8 | -Email processing*** $0/monthCheapest | - |
| Tier 9 | -Archiving $2/monthCheapest | - |
| Tier 10 | -Email add ons Custom pricing | - |
| Tier 11 | Amazon Connect Email Custom pricing | - |
| Tier 12 | Deliverability Expert Services Custom pricing | - |
| Tier 13 | ADD ON FEATURES Custom pricing | - |
| Tier 14 | Tenants $0/monthCheapest | - |
| Tier 15 | $0.005/1000 emails Custom pricing | - |
| Tier 16 | Dedicated IPs Custom pricing | - |
| Tier 17 | - Standard $25/monthCheapest | - |
| Tier 18 | - Managed $15/monthCheapest | - |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | - |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | - |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | - |
| Tier 22 | Contact us $100/monthCheapest | - |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | - |
| Tier 24 | Virtual Deliverability Manager Custom pricing | - |
| Tier 25 | - SES deliverability $0/monthCheapest | - |
| Tier 26 | $0.05/1000 emails $10/monthCheapest | - |
| Tier 27 | $0.0005/1000 queries $5000/monthCheapest | - |
| Tier 28 | - Global deliverability $1250/monthCheapest | - |
| Tier 29 | Outgoing messages $250000/monthCheapest | - |
| Tier 30 | Outgoing mail data $0/monthCheapest | - |
| Tier 31 | Incoming messages $1000/monthCheapest | - |
| Tier 32 | Incoming mail chunks $32/monthCheapest | - |
| Tier 33 | Total charges for using SES $26/monthCheapest | - |
| Tier 34 | Dedicated IPs (standard) $3/monthCheapest | - |
| Tier 35 | Option 1: Dedicated IPs (standard) Custom pricing | - |
| Tier 36 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | - |
| Tier 37 | Option 2: Dedicated IPs (managed) Custom pricing | - |
| Tier 38 | Dedicated IPs (managed) $1/monthCheapest | - |
| Tier 39 | 10,000,000 $0/monthCheapest | - |
| Tier 40 | 40,000,000 $0/monthCheapest | - |
| Tier 41 | 30,000,000 $0/monthCheapest | - |
| Tier 42 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | - |
| Tier 43 | Open ingress endpoint $1/monthCheapest | - |
| Tier 44 | Messages processed $300000/monthCheapest | - |
| Tier 45 | Mail chunks $50/monthCheapest | - |
| Tier 46 | Archiving ingestion $500000/monthCheapest | - |
| Tier 47 | Archiving storage $500000/monthCheapest | - |
| Tier 48 | Trend Micro Add on scanning $500000/monthCheapest | - |
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Ready to get started? Try either tool free — no credit card required.
Which Should You Choose?
Choose Amazon SES if:
- •You need cheap transactional email infrastructure with AWS-level cost and control
- •Your engineering team handles all email logic in code
- •Pure infrastructure without marketing campaign features is the requirement
Choose Omnisend if:
- •You run an e-commerce store and need email, SMS, and push notifications with automation
- •Omnisend's e-commerce flows - cart abandonment, winback, product recommendations - are purpose-built
- •You want a free plan that covers 500 contacts with e-commerce automation included
Omnisend is an e-commerce marketing platform for online stores. Amazon SES is raw email infrastructure. These tools don't compete. E-commerce teams need Omnisend's automation, SMS tools, and revenue analytics. Engineering teams building application email need SES's low cost and AWS integration. If you run a Shopify or WooCommerce store, Omnisend is the right tool.
Frequently Asked Questions: Amazon SES vs Omnisend
Which is cheaper, Amazon SES or Omnisend?
How many pricing plans does Amazon SES have vs Omnisend?
Does Amazon SES or Omnisend offer a free plan?
What is the most popular Omnisend plan?
Does Amazon SES or Omnisend offer custom enterprise pricing?
How do Amazon SES and Omnisend compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Omnisend Official Pricing- Vendor pricing page
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