Amazon SES vs Sender: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Sender. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo, making it $7/mo cheaper than Sender ($7/mo). Sender offers a free plan.
Last updated: August 24, 2026
Amazon SES vs Sender: Quick Pricing Facts
| Feature | Amazon SES | Sender |
|---|---|---|
| Starting Price | $0.000032/mo | $7/mo |
| Number of Plans | 49 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amazon SES is the more affordable option, starting at $0.000032/mo compared to Sender's $7/mo. Both are Email Marketing tools with 53 combined pricing plans and 39 features compared.
Sender stands out with a free plan for getting started. Amazon SES uses usage-based pricing while Sender uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Sender Try free |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/month | Free Forever! $0/monthCheapest Includes
|
| Tier 2 | 10 – 100M emails / month $0/monthCheapest | Standard $7/month Includes
|
| Tier 3 | > 100M emails / month $0/monthCheapest | ProfessionalPopular $1430/month Includes
|
| Tier 4 | Per account per region per month Custom pricing | Enterprise Custom pricing Includes
|
| Tier 5 | Feature Custom pricing | - |
| Tier 6 | Outbound sending Custom pricing | - |
| Tier 7 | Outbound Email 1 Custom pricing | - |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | - |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | - |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | - |
| Tier 11 | Email Validation 4 Custom pricing | - |
| Tier 12 | Global Endpoints 5 Custom pricing | - |
| Tier 13 | Tenants 6 Custom pricing | - |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | - |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | - |
| Tier 16 | Email Processing 8 Custom pricing | - |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | - |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | - |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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Which Should You Choose?
Choose Amazon SES if:
- •You need transactional email infrastructure at AWS pricing with engineering control
- •Application emails - receipts, notifications, alerts - are your primary use case
- •AWS-native integration is a requirement
Choose Sender if:
- •You need a marketing email platform with a generous free plan for up to 2,500 subscribers
- •Sender's free tier and basic automation serve small business marketing needs
- •You need a campaign tool your team can use without developer involvement
Amazon SES and Sender serve different functions. SES is infrastructure for engineers. Sender is a marketing email platform with a generous free tier. For small businesses needing marketing campaigns, Sender's free plan is an excellent starting point. SES requires engineering expertise to use effectively. The choice depends entirely on whether you're sending marketing campaigns or application emails.
Frequently Asked Questions: Amazon SES vs Sender
Which is cheaper, Amazon SES or Sender?
How many pricing plans does Amazon SES have vs Sender?
Does Amazon SES or Sender offer a free plan?
What is the most popular Sender plan?
Does Amazon SES or Sender offer custom enterprise pricing?
What pricing models do Amazon SES and Sender use?
How do Amazon SES and Sender compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Sender Official Pricing- Vendor pricing page
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