Amazon SES vs Sender: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Sender. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.00002/mo, making it $7/mo cheaper than Sender ($7/mo). Amazon SES offers a free plan.
Last updated: July 6, 2026
Amazon SES vs Sender: Quick Pricing Facts
| Feature | Amazon SES | Sender |
|---|---|---|
| Starting Price | $0.00002/mo | $7/mo |
| Number of Plans | 48 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | freemium |
| Annual Discount | N/A | N/A |
Amazon SES is the more affordable option, starting at $0.00002/mo compared to Sender's $7/mo. Both are Email Marketing tools with 52 combined pricing plans and 38 features compared.
Both tools offer free plans, making them accessible for teams on a budget. Amazon SES uses usage-based pricing while Sender uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Sender Try free |
|---|---|---|
| Tier 1 | SERVICE TYPE Custom pricing | Free Forever! $0/monthCheapest Includes
|
| Tier 2 | Outbound email $0/monthCheapest | Standard $7/month Includes
|
| Tier 3 | Global Endpoints $0/monthCheapest | ProfessionalPopular $1430/month Includes
|
| Tier 4 | Inbound email $0/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 5 | Email Validation Custom pricing | - |
| Tier 6 | Mail Manager Custom pricing | - |
| Tier 7 | -Open and mTLS ingress endpoints** $50/monthCheapest | - |
| Tier 8 | -Email processing*** $0/monthCheapest | - |
| Tier 9 | -Archiving $2/monthCheapest | - |
| Tier 10 | -Email add ons Custom pricing | - |
| Tier 11 | Amazon Connect Email Custom pricing | - |
| Tier 12 | Deliverability Expert Services Custom pricing | - |
| Tier 13 | ADD ON FEATURES Custom pricing | - |
| Tier 14 | Tenants $0/monthCheapest | - |
| Tier 15 | $0.005/1000 emails Custom pricing | - |
| Tier 16 | Dedicated IPs Custom pricing | - |
| Tier 17 | - Standard $25/monthCheapest | - |
| Tier 18 | - Managed $15/monthCheapest | - |
| Tier 19 | $0.08/1000 emails $0/monthCheapest | - |
| Tier 20 | $0.04/1000 emails $10/monthCheapest | - |
| Tier 21 | $0.02/1000 emails $50/monthCheapest | - |
| Tier 22 | Contact us $100/monthCheapest | - |
| Tier 23 | Bring Your Own IP Addresses (BYOIP)* $25/monthCheapest | - |
| Tier 24 | Virtual Deliverability Manager Custom pricing | - |
| Tier 25 | - SES deliverability $0/monthCheapest | - |
| Tier 26 | $0.05/1000 emails $10/monthCheapest | - |
| Tier 27 | $0.0005/1000 queries $5000/monthCheapest | - |
| Tier 28 | - Global deliverability $1250/monthCheapest | - |
| Tier 29 | Outgoing messages $250000/monthCheapest | - |
| Tier 30 | Outgoing mail data $0/monthCheapest | - |
| Tier 31 | Incoming messages $1000/monthCheapest | - |
| Tier 32 | Incoming mail chunks $32/monthCheapest | - |
| Tier 33 | Total charges for using SES $26/monthCheapest | - |
| Tier 34 | Dedicated IPs (standard) $3/monthCheapest | - |
| Tier 35 | Option 1: Dedicated IPs (standard) Custom pricing | - |
| Tier 36 | Total charges for using SES (with Dedicated IP - standard) $9055/monthCheapest | - |
| Tier 37 | Option 2: Dedicated IPs (managed) Custom pricing | - |
| Tier 38 | Dedicated IPs (managed) $1/monthCheapest | - |
| Tier 39 | 10,000,000 $0/monthCheapest | - |
| Tier 40 | 40,000,000 $0/monthCheapest | - |
| Tier 41 | 30,000,000 $0/monthCheapest | - |
| Tier 42 | Total charges for using SES (with Dedicated IP - managed) $11322/monthCheapest | - |
| Tier 43 | Open ingress endpoint $1/monthCheapest | - |
| Tier 44 | Messages processed $300000/monthCheapest | - |
| Tier 45 | Mail chunks $50/monthCheapest | - |
| Tier 46 | Archiving ingestion $500000/monthCheapest | - |
| Tier 47 | Archiving storage $500000/monthCheapest | - |
| Tier 48 | Trend Micro Add on scanning $500000/monthCheapest | - |
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Which Should You Choose?
Choose Amazon SES if:
- •You need transactional email infrastructure at AWS pricing with engineering control
- •Application emails - receipts, notifications, alerts - are your primary use case
- •AWS-native integration is a requirement
Choose Sender if:
- •You need a marketing email platform with a generous free plan for up to 2,500 subscribers
- •Sender's free tier and basic automation serve small business marketing needs
- •You need a campaign tool your team can use without developer involvement
Amazon SES and Sender serve different functions. SES is infrastructure for engineers. Sender is a marketing email platform with a generous free tier. For small businesses needing marketing campaigns, Sender's free plan is an excellent starting point. SES requires engineering expertise to use effectively. The choice depends entirely on whether you're sending marketing campaigns or application emails.
Frequently Asked Questions: Amazon SES vs Sender
Which is cheaper, Amazon SES or Sender?
How many pricing plans does Amazon SES have vs Sender?
Does Amazon SES or Sender offer a free plan?
What is the most popular Sender plan?
Does Amazon SES or Sender offer custom enterprise pricing?
What pricing models do Amazon SES and Sender use?
How do Amazon SES and Sender compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Sender Official Pricing- Vendor pricing page
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