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Apollo.io vs Capsule CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Capsule CRM. See all plans, features, and costs at a glance.

Bottom line: Capsule CRM starts at $18/mo, making it $31/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Apollo.io freeAffiliateTry Capsule CRM freePrice updated 2d agoPrice updated 2d ago

Apollo.io vs Capsule CRM: Quick Pricing Facts

FeatureApollo.ioCapsule CRM
Starting Price$49/mo$18/mo
Number of Plans46
Free TierYesYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Capsule CRM is the more affordable option, starting at $18/mo compared to Apollo.io's $49/mo. Both are CRM tools with 10 combined pricing plans and 40 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try freeAffiliate
Capsule CRM
Capsule CRM
Try free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones
  • Custom Task CategoriesUpgrade to go beyond standard categories by setting custom task types that fit your specific workflows.
  • Advanced Mail ConnectionUse your Gmail or Outlook account to send emails now. Upgrade to connect professional mail servers for advanced business needs.
Start with Free
Tier 2
Basic
$49/month
Start with Basic
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities, Tasks, and Activites
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
  • Custom Activity Types
Start with Starter
Tier 3
Professional
$79/month
Start with Professional
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with GrowthEnhanced AI Tools
Tier 4
Organization
$119/month
Start with Organization
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools
Tier 5
-
GrowthPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business Enrichment AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries Get an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with Growth
Tier 6
-
Advanced
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with Advanced

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Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans

Which Should You Choose?

Choose Apollo.io if:

  • •Outbound prospecting from 275M+ contacts is the bottleneck you're solving
  • •You need email sequences and enrichment alongside a clean CRM interface
  • •Your team's primary workflow is generating new opportunities through cold outreach

Choose Capsule CRM if:

  • •You want a clean, focused CRM for managing existing pipeline at $18/user/month
  • •Capsule integrates with email marketing tools rather than replacing them
  • •Your sales motion is referral or inbound-based and you just need a clean way to track deals

Capsule CRM and Apollo.io serve different ends of the sales funnel. Apollo generates and enriches new prospects from a massive database. Capsule manages existing pipeline with a clean, focused interface. For teams that already have leads, Capsule's simplicity at $18/user/month is a solid choice. For teams that need to build new pipeline from scratch, Apollo's contact database is the starting point. Many teams pair them: Apollo for prospecting, Capsule or another CRM for managing the deals Apollo generates.

Try Apollo.io freeFree plan available
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Frequently Asked Questions: Apollo.io vs Capsule CRM

Which is cheaper, Apollo.io or Capsule CRM?
As of June 2026, Capsule CRM starts at a lower price point. Apollo.io starts at $49/mo while Capsule CRM starts at $18/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Capsule CRM?
Apollo.io offers 4 pricing plans, while Capsule CRM offers 6 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Capsule CRM offer a free plan?
Yes, both Apollo.io and Capsule CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
How do Apollo.io and Capsule CRM compare for CRM?
Both Apollo.io and Capsule CRM are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Capsule CRM offers 6 plans starting at $18/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apollo.io Official Pricing- Vendor pricing page
  2. Capsule CRM Official Pricing- Vendor pricing page

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