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Apollo.io vs Capsule CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Capsule CRM. See all plans, features, and costs at a glance.

Bottom line: Capsule CRM starts at $18/mo, making it $31/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Apollo.io freeAffiliateTry Capsule CRM free

Apollo.io vs Capsule CRM: Quick Pricing Facts

FeatureApollo.ioCapsule CRM
Starting Price$49/mo$18/mo
Number of Plans45
Free TierYesYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Capsule CRM is the more affordable option, starting at $18/mo compared to Apollo.io's $49/mo. Both are CRM tools with 9 combined pricing plans and 38 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Capsule CRM
Capsule CRM
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Start with Free
Tier 2
Basic
$49/month
Start with Basic
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities won or created
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
Start with Starter
Tier 3
Professional
$79/month
Start with Professional
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with GrowthEnhanced AI Tools
Tier 4
Organization
$119/month
Start with Organization
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools
Tier 5
—
Enhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business Enrichment AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries Get an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with Enhanced AI Tools

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans
Our Pick

Capsule CRM

Capsule CRM offers a free plan, starts at $31/mo lower ($18/mo vs $49/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Capsule CRM

Try Capsule CRM free

Which Should You Choose?

Choose Apollo.io if:

  • •You prefer Apollo.io's free tier features—features
  • •You need predictable billing — Apollo.io's per-seat model avoids surprise overages
  • •Apollo.io's feature bundling aligns with how CRM teams actually work day-to-day

Choose Capsule CRM if:

  • •You want lower per-user costs—Capsule CRM starts at $18/mo, saving $31/mo compared to Apollo.io at $49/mo
  • •You prefer Capsule CRM's free tier features—250 Contacts, 5 custom fields
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Capsule CRM offers 38 additional features across its plans

Both Apollo.io and Capsule CRM offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Apollo.io includes multiple features, while Capsule CRM includes 8 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Capsule CRM

Which is cheaper, Apollo.io or Capsule CRM?
As of March 2026, Capsule CRM starts at a lower price point. Apollo.io starts at $49/mo while Capsule CRM starts at $18/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Capsule CRM?
Apollo.io offers 4 pricing plans, while Capsule CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Capsule CRM offer a free plan?
Yes, both Apollo.io and Capsule CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
How do Apollo.io and Capsule CRM compare for CRM?
Both Apollo.io and Capsule CRM are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Capsule CRM offers 5 plans starting at $18/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. Capsule CRM Official Pricing— Vendor pricing page

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