Apollo.io vs Pipedrive: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Pipedrive. See all plans, features, and costs at a glance.
Bottom line: Both Apollo.io and Pipedrive offer free plans. Apollo.io has 4 pricing tiers while Pipedrive has 6.
Last updated: July 27, 2026
Apollo.io vs Pipedrive: Quick Pricing Facts
| Feature | Apollo.io | Pipedrive |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 6 |
| Free Tier | Yes | Yes |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io and Pipedrive are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 10 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Pipedrive Try freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Lite Custom pricing |
| Tier 2 | Basic $49/month | Free 14-day trial. No credit card required. $0/monthCheapest |
| Tier 3 | Professional $79/monthCheapest | Growth Custom pricing |
| Tier 4 | Organization $119/monthCheapest | Premium Custom pricing |
| Tier 5 | - | Per seat per month, billed annually Custom pricing |
| Tier 6 | - | Ultimate Custom pricing |
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What Reviewers Say
Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ contacts is central to your sales process
- •Contact enrichment and database-driven lead discovery are as important as pipeline management
- •You need a platform built for cold outreach, not just deal tracking
Choose Pipedrive if:
- •You need a proven visual CRM with 500+ integrations and strong automation at $14/user/month
- •Pipedrive's activity-based selling approach and AI assistant help teams prioritize effectively
- •Your pipeline comes from inbound, marketing, or partnerships rather than cold outbound
Pipedrive is one of the most popular SMB CRMs with a clean visual pipeline, 500+ integrations, and strong automation starting at $14/user/month. Apollo is a sales intelligence platform with a 275M+ contact database for cold outbound. Many high-performing sales teams use both: Apollo to fill the top of funnel, Pipedrive to manage deals through to close. As standalone tools, Pipedrive is the better CRM and Apollo is the better prospecting tool. The choice depends on whether your bottleneck is pipeline management or pipeline generation.
Frequently Asked Questions: Apollo.io vs Pipedrive
How many pricing plans does Apollo.io have vs Pipedrive?
Does Apollo.io or Pipedrive offer a free plan?
Does Apollo.io or Pipedrive offer custom enterprise pricing?
How do Apollo.io and Pipedrive compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Pipedrive Official Pricing- Vendor pricing page
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