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Apollo.io vs Pipedrive: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Pipedrive. See all plans, features, and costs at a glance.

Bottom line: Pipedrive starts at $14/mo, making it $35/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Apollo.io vs Pipedrive: Quick Pricing Facts

FeatureApollo.ioPipedrive
Starting Price$49/mo$14/mo
Number of Plans45
Free TierYesYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Pipedrive is the more affordable option, starting at $14/mo compared to Apollo.io's $49/mo. Both are CRM tools with 9 combined pricing plans and 20 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Pipedrive
Pipedrive
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Basic
$49/month
Start with Basic
Lite
$14/monthCheapest
$14 / year
Includes
  • Lead, calendar and pipeline management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Personalized onboarding
Start with Lite
Tier 3
Professional
$79/month
Start with Professional
Growth
$39/monthCheapest
$39 / year
Includes
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Subscriptions and forecast reports
  • Meeting scheduler and contacts timeline
  • Live chat support
Start with Growth
Tier 4
Organization
$119/month
Start with Organization
PremiumPopular
$59/monthCheapest
$59 / year
Includes
  • Lead generation and routing
  • Custom scoring and company data enrichment
  • AI-powered multi-email tools
  • Contracts and e-signatures
  • Enhanced customization for teams, reports and data fields
Start with Premium
Tier 5
Ultimate
$79/monthCheapest
$79 / year
Includes
  • Fortified account security with rules and alerts
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support
  • Partnership discounts
Start with Ultimate

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Pipedrive

Sales-focused CRM with visual pipeline management

View all Pipedrive plans

What Reviewers Say

Our Pick

Pipedrive

Pipedrive offers a free plan, starts at $35/mo lower ($14/mo vs $49/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Pipedrive

Try Pipedrive free

Which Should You Choose?

Choose Apollo.io if:

  • You prefer Apollo.io's free tier features—features
  • Apollo.io's 4-tier per-seat structure gives clearer cost visibility for budget planning
  • You value Apollo.io's specific feature progression from free to advanced tier levels

Choose Pipedrive if:

  • You want lower per-user costs—Pipedrive starts at $14/mo, saving $35/mo compared to Apollo.io at $49/mo
  • You prefer Pipedrive's free tier features—features
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Pipedrive offers 20 additional features across its plans

Both Apollo.io and Pipedrive offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Apollo.io includes multiple features, while Pipedrive includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Pipedrive

Which is cheaper, Apollo.io or Pipedrive?
As of March 2026, Pipedrive starts at a lower price point. Apollo.io starts at $49/mo while Pipedrive starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Pipedrive?
Apollo.io offers 4 pricing plans, while Pipedrive offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Pipedrive offer a free plan?
Yes, both Apollo.io and Pipedrive offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Apollo.io or Pipedrive?
Both Apollo.io and Pipedrive offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Pipedrive plan?
The Premium plan is Pipedrive's most popular tier, priced at $59/mo. Key features include Lead generation and routing, Custom scoring and company data enrichment, AI-powered multi-email tools.
How do Apollo.io and Pipedrive compare for CRM?
Both Apollo.io and Pipedrive are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Pipedrive offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official PricingVendor pricing page
  2. Pipedrive Official PricingVendor pricing page

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