Apollo.io vs Pipedrive: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Pipedrive. See all plans, features, and costs at a glance.
Bottom line: Pipedrive starts at $14/mo, making it $35/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: June 15, 2026
Apollo.io vs Pipedrive: Quick Pricing Facts
| Feature | Apollo.io | Pipedrive |
|---|---|---|
| Starting Price | $49/mo | $14/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Pipedrive is the more affordable option, starting at $14/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 0 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
Ready to get started? Try either tool free — no credit card required.
What Reviewers Say
Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ contacts is central to your sales process
- •Contact enrichment and database-driven lead discovery are as important as pipeline management
- •You need a platform built for cold outreach, not just deal tracking
Choose Pipedrive if:
- •You need a proven visual CRM with 500+ integrations and strong automation at $14/user/month
- •Pipedrive's activity-based selling approach and AI assistant help teams prioritize effectively
- •Your pipeline comes from inbound, marketing, or partnerships rather than cold outbound
Pipedrive is one of the most popular SMB CRMs with a clean visual pipeline, 500+ integrations, and strong automation starting at $14/user/month. Apollo is a sales intelligence platform with a 275M+ contact database for cold outbound. Many high-performing sales teams use both: Apollo to fill the top of funnel, Pipedrive to manage deals through to close. As standalone tools, Pipedrive is the better CRM and Apollo is the better prospecting tool. The choice depends on whether your bottleneck is pipeline management or pipeline generation.
Frequently Asked Questions: Apollo.io vs Pipedrive
Which is cheaper, Apollo.io or Pipedrive?
How many pricing plans does Apollo.io have vs Pipedrive?
Does Apollo.io or Pipedrive offer a free plan?
How do Apollo.io and Pipedrive compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Pipedrive Official Pricing- Vendor pricing page
Related Articles
Close CRM Review 2026: I Imported 50 Leads and Ran a Pipeline for 2 Weeks
Hands-on Close CRM review for small sales teams (1-10 people). I tested signup, lead import, pipeline build, email sequences, power dialer, automations, mobile, and export with a real 50-lead dataset. Honest scorecard + pricing breakdown.
Best CRM Software for Agencies (2026)
Compare crm software pricing for agencies: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 10-50 people.
Best CRM Software for Enterprise (2026)
Compare crm software pricing for enterprise: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 100+ people.
Track Price Changes
Get notified when pricing changes for these tools.