Apollo.io vs Zoho CRM: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Zoho CRM. See all plans, features, and costs at a glance.
Bottom line: Zoho CRM starts at $14/mo, making it $35/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: June 22, 2026
Apollo.io vs Zoho CRM: Quick Pricing Facts
| Feature | Apollo.io | Zoho CRM |
|---|---|---|
| Starting Price | $49/mo | $14/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Zoho CRM is the more affordable option, starting at $14/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 35 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Zoho CRM Try freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Standard $14/month Includes
|
| Tier 2 | Basic $49/month | Professional $23/monthCheapest Includes
|
| Tier 3 | Professional $79/month | EnterprisePopular $40/monthCheapest Includes
|
| Tier 4 | Organization $119/month | Ultimate $52/monthCheapest Includes
|
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What Reviewers Say
Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ verified contacts is your primary lead generation motion
- •Email sequences and contact enrichment from a structured database are core to your process
- •You need sales intelligence that Zoho CRM's AI features don't provide
Choose Zoho CRM if:
- •You need a comprehensive CRM with AI (Zia), marketing automation, and territory management
- •Zoho CRM starts at $14/user/month and integrates with 50+ Zoho products
- •Your business uses other Zoho tools and benefits from the unified Zoho One ecosystem
Zoho CRM is a feature-rich SMB CRM starting at $14/user/month with AI sales predictions, marketing automation, and deep integration with Zoho's ecosystem. Apollo is a sales intelligence platform with a 275M+ contact database for outbound teams. Zoho wins on breadth and ecosystem depth for inbound-focused teams. Apollo wins on contact discovery and outbound sequencing. These tools often complement each other - Apollo for prospecting, Zoho CRM for managing the pipeline Apollo generates.
Frequently Asked Questions: Apollo.io vs Zoho CRM
Which is cheaper, Apollo.io or Zoho CRM?
How many pricing plans does Apollo.io have vs Zoho CRM?
Does Apollo.io or Zoho CRM offer a free plan?
What is the most popular Zoho CRM plan?
How do Apollo.io and Zoho CRM compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Zoho CRM Official Pricing- Vendor pricing page
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