Apollo.io vs Zoho CRM: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Zoho CRM. See all plans, features, and costs at a glance.
Bottom line: Zoho CRM starts at $14/mo, making it $35/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: March 16, 2026
Apollo.io vs Zoho CRM: Quick Pricing Facts
| Feature | Apollo.io | Zoho CRM |
|---|---|---|
| Starting Price | $49/mo | $14/mo |
| Number of Plans | 4 | 5 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Zoho CRM is the more affordable option, starting at $14/mo compared to Apollo.io's $49/mo. Both are CRM tools with 9 combined pricing plans and 35 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Zoho CRM Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Standard $14/month Includes
|
| Tier 2 | Basic $49/month | Professional $23/monthCheapest Includes
|
| Tier 3 | Professional $79/month | EnterprisePopular $40/monthCheapest Includes
|
| Tier 4 | Organization $119/month | Ultimate $52/monthCheapest Includes
|
| Tier 5 | — | Starter $20/monthCheapest Includes
|
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What Reviewers Say
Zoho CRM
Zoho CRM starts at $35/mo lower ($14/mo vs $49/mo), offers 5 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Zoho CRM
Try Zoho CRM freeWhich Should You Choose?
Choose Apollo.io if:
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You prefer Apollo.io's per-seat model with its 4-tier structure
- •Apollo.io keeps its feature set lean, which means faster onboarding and less complexity
Choose Zoho CRM if:
- •You want lower per-user costs—Zoho CRM starts at $14/mo, saving $35/mo compared to Apollo.io at $49/mo
- •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Zoho CRM offers 35 additional features across its plans
Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Zoho CRM requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Zoho CRM's tiering starting at $14/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Zoho CRM's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Apollo.io vs Zoho CRM
Which is cheaper, Apollo.io or Zoho CRM?
How many pricing plans does Apollo.io have vs Zoho CRM?
Does Apollo.io or Zoho CRM offer a free plan?
What is the most popular Zoho CRM plan?
How do Apollo.io and Zoho CRM compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Zoho CRM Official Pricing— Vendor pricing page
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