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Apollo.io vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $42/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Apollo.io freeAffiliateTry Zoho CRM freeAffiliatePrice updated yesterday

Apollo.io vs Zoho CRM: Quick Pricing Facts

FeatureApollo.ioZoho CRM
Starting Price$49/mo$7/mo
Number of Plans47
Free TierYesYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to Apollo.io's $49/mo. Both are CRM tools with 11 combined pricing plans and 54 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try freeAffiliate
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Start with Free
Standard
$14/month
Includes
  • Workflows & assignment rulesAutomate your day-to-day activities with workflows.
  • AI agents Build and deploy AI agents to automate sales activities.
  • CadencesAutomate multichannel lead follow-up sequences.
  • Reports & dashboardsBuild custom reports and dashboards to view your business performance.
  • Sales forecastingSet your team for long-term success with achievable goals and keep track of business performance.
  • Self service kiosksA no-code customization tool to create custom screens, record actions, and execute custom functions.
Start with Standard
Tier 2
Basic
$49/month
Start with Basic
Professional
$23/monthCheapest
Includes
  • CPQMatch products to customer requirements and streamline quote management with built-in price rules.
  • Email intelligenceGet AI insights for emails, like contextual summaries, intent and sentiment analysis, and subject line suggestions.
  • Process automationBuild a step-by-step blueprint to guide your sales reps at every stage.
  • WidgetsCreate widgets to perform functions that utilize data from third-party applications.
  • Inventory managementManage all your invoices, sales and purchase orders, products, and vendors.
  • Google Ads integrationPlan your campaigns by connecting Google Ads with Zoho CRM
Start with Professional
Tier 3
Professional
$79/month
Start with Professional
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistantGain insights, predictions, and recommendations from Zia.
  • Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences.
  • Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals.
  • Custom functionsBuild low-code workflows to automate enterprise operations across different apps.
  • WizardsReplace endless CRM forms with shorter, sequential forms using wizards.
  • Customer portalsUse portals to grant customers, partners, and vendors access to relevant information in your CRM.
Start with Enterprise
Tier 4
Organization
$119/month
Start with Organization
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • ConsultingBuild a bespoke version of Zoho CRM.
  • Migration assistanceGet expert help for data migration.
  • Custom AI/MLGet daily free calls to our ML platform, QuickML, to build your own ML models.
  • Data preparationMerge and segregate similar datasets into single tables for easier analysis and reporting.
Start with Ultimate
Tier 5
-
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter
Tier 6
-
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 7
-
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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Apollo.io

B2B sales intelligence and engagement platform

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Which Should You Choose?

Choose Apollo.io if:

  • •Outbound prospecting from 275M+ verified contacts is your primary lead generation motion
  • •Email sequences and contact enrichment from a structured database are core to your process
  • •You need sales intelligence that Zoho CRM's AI features don't provide

Choose Zoho CRM if:

  • •You need a comprehensive CRM with AI (Zia), marketing automation, and territory management
  • •Zoho CRM starts at $14/user/month and integrates with 50+ Zoho products
  • •Your business uses other Zoho tools and benefits from the unified Zoho One ecosystem

Zoho CRM is a feature-rich SMB CRM starting at $14/user/month with AI sales predictions, marketing automation, and deep integration with Zoho's ecosystem. Apollo is a sales intelligence platform with a 275M+ contact database for outbound teams. Zoho wins on breadth and ecosystem depth for inbound-focused teams. Apollo wins on contact discovery and outbound sequencing. These tools often complement each other - Apollo for prospecting, Zoho CRM for managing the pipeline Apollo generates.

Try Apollo.io freeFree plan availableTry Zoho CRM freeFree plan available
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Frequently Asked Questions: Apollo.io vs Zoho CRM

Which is cheaper, Apollo.io or Zoho CRM?
As of August 2026, Zoho CRM starts at a lower price point. Apollo.io starts at $49/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Zoho CRM?
Apollo.io offers 4 pricing plans, while Zoho CRM offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Zoho CRM offer a free plan?
Yes, both Apollo.io and Zoho CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistantGain insights, predictions, and recommendations from Zia., Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences., Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals..
How do Apollo.io and Zoho CRM compare for CRM?
Both Apollo.io and Zoho CRM are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Zoho CRM offers 7 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apollo.io Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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