Apollo.io vs Close: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Close. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo and Close starts at $49/mo. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Apollo.io vs Close: Quick Pricing Facts
| Feature | Apollo.io | Close |
|---|---|---|
| Starting Price | $49/mo | $49/mo |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io and Close are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 7 pricing plans with 13 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Close Try it freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Essentials $49/month $35 / year Includes
|
| Tier 2 | Basic $49/monthCheapest | Growth $109/month $99 / year Includes
|
| Tier 3 | Professional $79/monthCheapest | Scale $149/month $139 / year Includes
|
| Tier 4 | Organization $119/monthCheapest | — |
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What Reviewers Say
Apollo.io
Apollo.io offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apollo.io
Try Apollo.io freeWhich Should You Choose?
Choose Apollo.io if:
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Apollo.io's user experience and interface over price (both tools are similarly priced)
Choose Close if:
- •You want more features built-in—Close offers 13 additional features across its plans
- •You prioritize Close's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Close's per-seat model avoids surprise overages
Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Close requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Close's tiering starting at $49/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Close's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Apollo.io
Try Apollo.io freeBest choice: Close
Try Close freeFrequently Asked Questions: Apollo.io vs Close
Which is cheaper, Apollo.io or Close?
How many pricing plans does Apollo.io have vs Close?
Does Apollo.io or Close offer a free plan?
Can I save money by paying annually for Apollo.io or Close?
How do Apollo.io and Close compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Close Official Pricing— Vendor pricing page
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