Apollo.io vs Close: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Close. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo and Close starts at $49/mo. Compare all 7 pricing tiers side by side.
Last updated: June 22, 2026
Apollo.io vs Close: Quick Pricing Facts
| Feature | Apollo.io | Close |
|---|---|---|
| Starting Price | $49/mo | $49/mo |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io and Close are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 7 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Close Try freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Essentials $49/month $35 / year Includes
|
| Tier 2 | Basic $49/monthCheapest | Growth $109/month $99 / year Includes
|
| Tier 3 | Professional $79/monthCheapest | Scale $149/month $139 / year Includes
|
| Tier 4 | Organization $119/monthCheapest | - |
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What Reviewers Say
Which Should You Choose?
Choose Apollo.io if:
- •Building outbound pipeline from cold prospects is your primary challenge
- •Contact enrichment and a large database are as important as CRM features
- •Your team needs email sequences combined with contact discovery in one platform
Choose Close if:
- •Your sales team does high-volume phone calling and needs a best-in-class power dialer
- •Close's pipeline management, call coaching, and sales reporting are built for inside sales teams
- •You have leads and need a platform that maximizes conversion through phone and email activity
Apollo.io and Close both serve sales teams but with different strengths. Apollo excels at finding new prospects and getting them into sequences. Close excels at working existing leads through a multi-touch phone and email process. Apollo's dialer exists but it's secondary to its database. Close's calling features are its core - power dialer, call coaching, voicemail drop. For outbound teams starting from scratch building pipeline, Apollo is the foundation. For inside sales teams with a lead list working deals to close, Close is the stronger platform.
Frequently Asked Questions: Apollo.io vs Close
Which is cheaper, Apollo.io or Close?
How many pricing plans does Apollo.io have vs Close?
Does Apollo.io or Close offer a free plan?
Can I save money by paying annually for Apollo.io or Close?
How do Apollo.io and Close compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Close Official Pricing- Vendor pricing page
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