Apollo.io vs Copper: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Copper. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo and Copper starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: June 22, 2026
Apollo.io vs Copper: Quick Pricing Facts
| Feature | Apollo.io | Copper |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io and Copper are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 7 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Copper Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Basic $23 / year Includes
|
| Tier 2 | Basic $49/monthCheapest | ProfessionalPopular $59 / year Includes
|
| Tier 3 | Professional $79/monthCheapest | Business $99 / year Includes
|
| Tier 4 | Organization $119/monthCheapest | - |
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Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ contacts is your primary use case
- •You need email sequences and enrichment for cold outreach alongside contact management
- •Your sales team generates new leads through outbound rather than inbound from Google Workspace
Choose Copper if:
- •Your team runs entirely on Google Workspace and wants a CRM that lives inside Gmail
- •Copper is the only CRM Google officially recommends - automatic Gmail and Calendar sync
- •Your sales motion is relationship-driven and inbound, not cold outbound prospecting
Copper and Apollo serve different sales motions. Copper is for Google Workspace teams that manage inbound relationships and want zero app-switching from Gmail. Apollo is for outbound teams that need to find, enrich, and sequence cold prospects. Copper starts at $9/user/month and wins for Gmail shops doing relationship sales. Apollo starts at $49/month and wins for outbound-heavy teams building new pipeline. These tools rarely compete directly in practice.
Frequently Asked Questions: Apollo.io vs Copper
How many pricing plans does Apollo.io have vs Copper?
Does Apollo.io or Copper offer a free plan?
Can I save money by paying annually for Apollo.io or Copper?
What is the most popular Copper plan?
Does Apollo.io or Copper offer custom enterprise pricing?
How do Apollo.io and Copper compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Copper Official Pricing- Vendor pricing page
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