Apollo.io vs Folk: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Folk. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo and Folk starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: July 6, 2026
Apollo.io vs Folk: Quick Pricing Facts
| Feature | Apollo.io | Folk |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io and Folk are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 7 pricing plans with 21 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Folk Try freeAffiliate |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | StandardPopular $24 / year Includes
|
| Tier 2 | Basic $49/monthCheapest | Premium $48 / year Includes
|
| Tier 3 | Professional $79/monthCheapest | Enterprise $80 / year Includes
|
| Tier 4 | Organization $119/monthCheapest | - |
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Which Should You Choose?
Choose Apollo.io if:
- •You need a large contact database for outbound prospecting - Apollo has 275M+ verified contacts
- •Email sequences, enrichment, and a dialer in one platform are requirements
- •Your team generates pipeline through cold outreach at scale
Choose Folk if:
- •You want a modern, flexible CRM for managing relationships and outreach with a clean UI
- •Folk's Chrome extension captures LinkedIn contacts with one click for warm outreach
- •Your sales motion is relationship-based and warm, not cold outbound at scale
Folk is a modern relationship-focused CRM with a LinkedIn Chrome extension for warm prospecting. Apollo is a sales intelligence platform for cold outbound at scale. Folk at $20/user/month suits teams doing warm, relationship-based selling. Apollo at $49/month suits teams doing high-volume cold outreach. The overlap is minimal. Most teams that choose Folk are specifically avoiding the cold outbound approach that Apollo facilitates.
Frequently Asked Questions: Apollo.io vs Folk
How many pricing plans does Apollo.io have vs Folk?
Does Apollo.io or Folk offer a free plan?
Can I save money by paying annually for Apollo.io or Folk?
What is the most popular Folk plan?
Does Apollo.io or Folk offer custom enterprise pricing?
How do Apollo.io and Folk compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Folk Official Pricing- Vendor pricing page
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