Apollo.io vs Folk: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Folk. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo and Folk starts at Custom pricing. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Apollo.io vs Folk: Quick Pricing Facts
| Feature | Apollo.io | Folk |
|---|---|---|
| Starting Price | $49/mo | Custom pricing |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io and Folk are both priced at $49/mo, making them equally accessible CRM tools. Together they offer 7 pricing plans with 19 features compared, so the best choice comes down to which features match your needs.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Folk Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | StandardPopular $24 / year Includes
|
| Tier 2 | Basic $49/monthCheapest | Premium $48 / year Includes
|
| Tier 3 | Professional $79/monthCheapest | Custom $80 / year Includes
|
| Tier 4 | Organization $119/monthCheapest | — |
Swipe to compare plans →
Apollo.io
Apollo.io offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apollo.io
Try Apollo.io freeWhich Should You Choose?
Choose Apollo.io if:
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Apollo.io's user experience and interface over price (both tools are similarly priced)
Choose Folk if:
- •You want more features built-in—Folk offers 19 additional features across its plans
- •Your team needs custom enterprise pricing—Folk offers negotiated terms for large deployments
- •You prioritize Folk's user experience and interface over price (both tools are similarly priced)
Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Folk requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Folk's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Folk's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Apollo.io vs Folk
How many pricing plans does Apollo.io have vs Folk?
Does Apollo.io or Folk offer a free plan?
Can I save money by paying annually for Apollo.io or Folk?
What is the most popular Folk plan?
Does Apollo.io or Folk offer custom enterprise pricing?
How do Apollo.io and Folk compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Folk Official Pricing— Vendor pricing page
Related Articles
Enterprise vs Startup SaaS Pricing: Why 10–50x Cost Difference? (2026)
Why enterprise SaaS costs 10–50x more than startup alternatives. Pricing structure, TCO, support, customization, and compliance explained.
Best CRM Software Pricing Compared (2026)
Compare CRM pricing from HubSpot ($0-3,200/mo), Salesforce ($165-660/user/mo), and Pipedrive ($14/user/mo). Find the cheapest CRM for your team size.
Track Price Changes
Get notified when pricing changes for these tools.