Apollo.io vs Really Simple Systems: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Really Simple Systems. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo, making it $6/mo cheaper than Really Simple Systems ($55/mo). Apollo.io offers a free plan.
Last updated: July 2, 2026
Apollo.io vs Really Simple Systems: Quick Pricing Facts
| Feature | Apollo.io | Really Simple Systems |
|---|---|---|
| Starting Price | $49/mo | $55/mo |
| Number of Plans | 4 | 10 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apollo.io is the more affordable option, starting at $49/mo compared to Really Simple Systems' $55/mo. Both are CRM tools with 14 combined pricing plans and 20 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Really Simple Systems Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | |
| Tier 2 | Basic $49/monthCheapest | |
| Tier 3 | Professional $79/month | Activate Search $55/monthCheapest $5 / year Includes
|
| Tier 4 | Organization $119/monthCheapest | |
| Tier 5 | - | Chat+ $249/monthCheapest $21 / year Includes
|
| Tier 6 | - | Message $199/monthCheapest $17 / year Includes
|
| Tier 7 | - | Momice $208/monthCheapest $17 / year Includes
|
| Tier 8 | - | |
| Tier 9 | - | Activate $549/monthCheapest $46 / year Includes
|
| Tier 10 | - |
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Really Simple Systems
Easy CRM for small teams with marketing and service tools
View all Really Simple Systems plansWhich Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ contacts is your primary lead source
- •Email sequences and cold outreach automation are core to how you build pipeline
- •You need sales intelligence that a traditional CRM doesn't provide
Choose Really Simple Systems if:
- •You need a B2B CRM with GDPR focus and UK/EU data compliance
- •Really Simple Systems' free plan (2 users) is a low-risk starting point
- •Your sales motion is inbound or referral-based in the UK/EU market
Really Simple Systems targets UK and EU B2B companies that need a GDPR-compliant CRM with basic pipeline management. Apollo targets outbound sales teams globally with contact database access. These tools barely compete. For a UK-based B2B company managing inbound leads with compliance requirements, Really Simple Systems is the practical choice. For any team doing serious cold outbound, Apollo is necessary regardless of CRM choice.
Frequently Asked Questions: Apollo.io vs Really Simple Systems
Which is cheaper, Apollo.io or Really Simple Systems?
How many pricing plans does Apollo.io have vs Really Simple Systems?
Does Apollo.io or Really Simple Systems offer a free plan?
Can I save money by paying annually for Apollo.io or Really Simple Systems?
How do Apollo.io and Really Simple Systems compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Really Simple Systems Official Pricing- Vendor pricing page
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