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ActiveCampaign vs Apollo.io: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Apollo.io. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $34/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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ActiveCampaign vs Apollo.io: Quick Pricing Facts

FeatureActiveCampaignApollo.io
Starting Price$15/mo$49/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Apollo.io's $49/mo. Both are CRM tools with 11 combined pricing plans and 110 features compared.

Apollo.io stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Apollo.io uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Apollo.io
Apollo.io
Try it freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Basic
$49/monthCheapest
Start with Basic
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Professional
$79/month
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Organization
$119/month
Start with Organization
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $34/mo lower ($15/mo vs $49/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $34/mo compared to Apollo.io at $49/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 110 additional features across its plans

Choose Apollo.io if:

  • •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
  • •You prefer Apollo.io's per-seat model with its 4-tier structure
  • •Apollo.io's focused feature set keeps your team in control without tool bloat

Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: ActiveCampaign vs Apollo.io

Which is cheaper, ActiveCampaign or Apollo.io?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Apollo.io starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Apollo.io?
ActiveCampaign offers 7 pricing plans, while Apollo.io offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Apollo.io offer a free plan?
Apollo.io offers a free plan, while ActiveCampaign does not. If budget is a concern, Apollo.io lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Apollo.io use?
ActiveCampaign uses a usage-based pricing model, while Apollo.io uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Apollo.io compare for CRM?
Both ActiveCampaign and Apollo.io are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Apollo.io offers 4 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Apollo.io Official Pricing— Vendor pricing page

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