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ActiveCampaign vs Apollo.io: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Apollo.io. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $34/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Apollo.io freeAffiliatePrice updated 12d agoUpdated this month
Best Value

Apollo.io - Apollo.io wins for outbound sales teams; ActiveCampaign wins for teams that prioritize marketing automation.

ActiveCampaign vs Apollo.io: Quick Pricing Facts

FeatureActiveCampaignApollo.io
Starting Price$15/mo$49/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Apollo.io's $49/mo. Both are CRM tools with 11 combined pricing plans and 110 features compared.

Apollo.io stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Apollo.io uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Apollo.io
Apollo.io
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Basic
$49/monthCheapest
Start with Basic
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Professional
$79/month
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Organization
$119/month
Start with Organization
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans
Our Pick

Apollo.io

Apollo.io wins for outbound sales teams; ActiveCampaign wins for teams that prioritize marketing automation.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Apollo.io freeFree plan available

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns, automation workflows, and lead scoring
  • •Your team runs both inbound and outbound campaigns and needs a marketing-first CRM
  • •You want deep email deliverability tools alongside pipeline management

Choose Apollo.io if:

  • •You need a B2B data platform for prospecting with 275M+ contacts and email sequencing
  • •Your team does outbound sales and needs to find, enrich, and contact prospects at scale
  • •Apollo.io's database and sales engagement tools are purpose-built for outbound teams

ActiveCampaign CRM is a marketing automation platform with CRM features. Apollo.io is a B2B sales prospecting platform with a large contact database and sequencing tools. For teams that do outbound prospecting and need contact data, Apollo.io is the clear choice. For teams that run marketing automation and manage inbound leads, ActiveCampaign wins.

Try ActiveCampaign freeFrom $15/moTry Apollo.io freeFree plan available
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Frequently Asked Questions: ActiveCampaign vs Apollo.io

Which is cheaper, ActiveCampaign or Apollo.io?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Apollo.io starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Apollo.io?
ActiveCampaign offers 7 pricing plans, while Apollo.io offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Apollo.io offer a free plan?
Apollo.io offers a free plan, while ActiveCampaign does not. If budget is a concern, Apollo.io lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Apollo.io use?
ActiveCampaign uses a usage-based pricing model, while Apollo.io uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Apollo.io compare for CRM?
Both ActiveCampaign and Apollo.io are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Apollo.io offers 4 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Apollo.io Official Pricing- Vendor pricing page

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