Apptivo vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo and Mailchimp starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Apptivo vs Mailchimp: Quick Pricing Facts
| Feature | Apptivo | Mailchimp |
|---|---|---|
| Starting Price | $20/mo | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | No | No |
| Pricing Model | per-seat | usage-based |
| Annual Discount | Up to 20% | N/A |
Apptivo and Mailchimp are both priced at $20/mo, making them equally accessible CRM tools. Together they offer 5 pricing plans with 13 features compared, so the best choice comes down to which features match your needs.
Apptivo uses per-seat pricing while Mailchimp uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try it free |  Mailchimp Try it free |
|---|---|---|
| Tier 1 | Meilleure offre Custom pricing | |
| Tier 2 | — | |
| Tier 3 | Ultimate $50/monthCheapest $480 / year(save $120) Includes
| — |
| Tier 4 | — |
Swipe to compare plans →
What Reviewers Say
Apptivo
Apptivo provides up to 20% annual savings, offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apptivo
Try Apptivo freeWhich Should You Choose?
Choose Apptivo if:
- •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Apptivo offers 13 additional features across its plans
Choose Mailchimp if:
- •You prioritize Mailchimp's user experience and interface over price (both tools are similarly priced)
- •You want Mailchimp's approach to incremental feature unlocking across its 1 pricing tier
- •Mailchimp's focused feature set keeps your team in control without tool bloat
Apptivo and Mailchimp offer competitively positioned plans [1], with Apptivo starting at $20/mo and Mailchimp at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Apptivo provides 4 pricing tiers versus Mailchimp's 1 option, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Apptivo offers 13 total features across its tiers, while Mailchimp provides 0. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Apptivo vs Mailchimp
How many pricing plans does Apptivo have vs Mailchimp?
Can I save money by paying annually for Apptivo or Mailchimp?
What is the most popular Apptivo plan?
Does Apptivo or Mailchimp offer custom enterprise pricing?
What pricing models do Apptivo and Mailchimp use?
How do Apptivo and Mailchimp compare for CRM?
Sources
- Apptivo Official Pricing— Vendor pricing page
- Mailchimp Official Pricing— Vendor pricing page
Related Articles
Enterprise vs Startup SaaS Pricing: Why 10–50x Cost Difference? (2026)
Why enterprise SaaS costs 10–50x more than startup alternatives. Pricing structure, TCO, support, customization, and compliance explained.
Best CRM Software Pricing Compared (2026)
Compare CRM pricing from HubSpot ($0-3,200/mo), Salesforce ($165-660/user/mo), and Pipedrive ($14/user/mo). Find the cheapest CRM for your team size.
Best Email Marketing Software Pricing Compared (2026)
Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.
Track Price Changes
Get notified when pricing changes for these tools.