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ActiveCampaign vs Apptivo: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Apptivo. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $5/mo cheaper than Apptivo ($20/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try ActiveCampaign freeAffiliateTry Apptivo freePrice updated 5d agoPrice updated 5d ago
Best Value

ActiveCampaign - ActiveCampaign wins for marketing automation depth; Apptivo wins if you need CRM combined with business operations.

ActiveCampaign vs Apptivo: Quick Pricing Facts

FeatureActiveCampaignApptivo
Starting Price$15/mo$20/mo
Number of Plans104
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Apptivo's $20/mo. Both are CRM tools with 14 combined pricing plans and 209 features compared.

ActiveCampaign uses usage-based pricing while Apptivo uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Apptivo
Apptivo
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Lite
$20/monthCheapest
Includes
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Lite
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Premium
$30/monthCheapest
Includes
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Premium
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Ultimate
$50/month
Includes
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Ultimate
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • 65 Apps
  • 500 Custom Fields Per App
  • 300 Workflows
  • 100 Custom Dashboards
  • Custom Integration
  • 24x7 + SLA
  • Account Manager
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-
Tier 8
Enterprise
$284/monthCheapest
Includes
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
Start with Enterprise
-
Tier 9
ProPopular
$142/monthCheapest
Includes
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
Start with Pro
-
Tier 10
Plus
$112/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
Start with Plus
-

← Swipe to compare plans →

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans
Our Pick

ActiveCampaign

ActiveCampaign wins for marketing automation depth; Apptivo wins if you need CRM combined with business operations.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation with complex email sequences and lead scoring
  • •Your team runs sophisticated multi-channel campaigns alongside pipeline management
  • •ActiveCampaign's automation depth is significantly stronger than Apptivo's

Choose Apptivo if:

  • •You need a comprehensive business management platform with CRM, invoicing, and project management
  • •Apptivo at $10/user/month covers business operations beyond just CRM
  • •You want CRM with built-in invoicing and expense tracking

ActiveCampaign is a marketing automation platform with CRM. Apptivo is a business management platform with CRM, invoicing, and project tools. ActiveCampaign wins on marketing automation. Apptivo wins if you need CRM integrated with business operations like invoicing and project management. Apptivo's pricing at $10/user/month is competitive.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Apptivo

Which is cheaper, ActiveCampaign or Apptivo?
As of August 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Apptivo starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Apptivo?
ActiveCampaign offers 10 pricing plans, while Apptivo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Apptivo offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Apptivo use?
ActiveCampaign uses a usage-based pricing model, while Apptivo uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Apptivo compare for CRM?
Both ActiveCampaign and Apptivo are CRM tools. ActiveCampaign offers 10 plans starting at $15/mo, while Apptivo offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Apptivo Official Pricing- Vendor pricing page

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