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ActiveCampaign vs Apptivo: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Apptivo. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $5/mo cheaper than Apptivo ($20/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Apptivo free

ActiveCampaign vs Apptivo: Quick Pricing Facts

FeatureActiveCampaignApptivo
Starting Price$15/mo$20/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AUp to 20%

ActiveCampaign is the more affordable option, starting at $15/mo compared to Apptivo's $20/mo. Both are CRM tools with 11 combined pricing plans and 123 features compared. At comparable tiers, the monthly price difference is $49.

ActiveCampaign uses usage-based pricing while Apptivo uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Apptivo
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Lite
$20/monthCheapest
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
PremiumPopular
$30/monthCheapest
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Ultimate
$50/month
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $5/mo lower ($15/mo vs $20/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $5/mo compared to Apptivo at $20/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 97 additional features across its plans

Choose Apptivo if:

  • •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • •Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments
  • •You prioritize Apptivo's user experience and interface over price (both tools are similarly priced)

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Apptivo's $20/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $250/month. ActiveCampaign offers 7 pricing tiers compared to Apptivo's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 13 for Apptivo, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, ActiveCampaign delivers superior value. Apptivo may justify its premium for specialized needs, but most organizations will find ActiveCampaign the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Apptivo

Which is cheaper, ActiveCampaign or Apptivo?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Apptivo starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Apptivo?
ActiveCampaign offers 7 pricing plans, while Apptivo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for ActiveCampaign or Apptivo?
Apptivo offers up to 20% off on the Lite plan with annual billing. ActiveCampaign does not currently advertise annual discounts.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
Does ActiveCampaign or Apptivo offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Apptivo use?
ActiveCampaign uses a usage-based pricing model, while Apptivo uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Apptivo Official Pricing— Vendor pricing page

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