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Apollo.io vs Apptivo: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Apptivo. See all plans, features, and costs at a glance.

Bottom line: Apptivo starts at $20/mo, making it $29/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Apollo.io vs Apptivo: Quick Pricing Facts

FeatureApollo.ioApptivo
Starting Price$49/mo$20/mo
Number of Plans44
Free TierYesNo
Pricing Modelper-seatper-seat
Annual DiscountN/AUp to 20%

Apptivo is the more affordable option, starting at $20/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 13 features compared.

Apollo.io stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Apptivo
Tier 1
Free
$0/monthCheapest
Start with Free
Lite
$20/month
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Tier 2
Basic
$49/month
Start with Basic
PremiumPopular
$30/monthCheapest
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Tier 3
Professional
$79/month
Start with Professional
Ultimate
$50/monthCheapest
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
Tier 4
Organization
$119/monthCheapest
Start with Organization
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans
Our Pick

Apptivo

Apptivo provides up to 20% annual savings, starts at $29/mo lower ($20/mo vs $49/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Apptivo

Try Apptivo free

Which Should You Choose?

Choose Apollo.io if:

  • •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
  • •You want Apollo.io's approach to incremental feature unlocking across its 4 pricing tiers
  • •Apollo.io keeps its feature set lean, which means faster onboarding and less complexity

Choose Apptivo if:

  • •You want lower per-user costs—Apptivo starts at $20/mo, saving $29/mo compared to Apollo.io at $49/mo
  • •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • •You want more features built-in—Apptivo offers 13 additional features across its plans
  • •Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments

Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Apptivo requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Apptivo's tiering starting at $20/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Apptivo's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Apptivo

Which is cheaper, Apollo.io or Apptivo?
As of March 2026, Apptivo starts at a lower price point. Apollo.io starts at $49/mo while Apptivo starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Apptivo?
Apollo.io offers 4 pricing plans, while Apptivo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Apptivo offer a free plan?
Apollo.io offers a free plan, while Apptivo does not. If budget is a concern, Apollo.io lets you get started at no cost.
Can I save money by paying annually for Apollo.io or Apptivo?
Apptivo offers up to 20% off on the Lite plan with annual billing. Apollo.io does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
Does Apollo.io or Apptivo offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Apollo.io lists all its pricing publicly.
How do Apollo.io and Apptivo compare for CRM?
Both Apollo.io and Apptivo are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Apptivo offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. Apptivo Official Pricing— Vendor pricing page

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