Apollo.io vs Apptivo: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Apptivo. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $29/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: July 6, 2026
Apollo.io vs Apptivo: Quick Pricing Facts
| Feature | Apollo.io | Apptivo |
|---|---|---|
| Starting Price | $49/mo | $20/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 25 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Apptivo Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Lite $20/month Includes
|
| Tier 2 | Basic $49/month | Premium $30/monthCheapest Includes
|
| Tier 3 | Professional $79/month | Ultimate $50/monthCheapest Includes
|
| Tier 4 | Organization $119/monthCheapest | Enterprise Custom pricing Includes
|
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Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting is your primary use case - Apollo's 275M+ contact database is the differentiator
- •You need email sequences, dialer, and LinkedIn automation combined with contact enrichment
- •Your sales motion is outbound-first and finding net-new prospects is the bottleneck
Choose Apptivo if:
- •You need a full business platform: CRM, invoicing, project management, and procurement
- •Apptivo's 45+ integrated apps cover the entire customer lifecycle beyond just sales
- •You want a customizable all-in-one platform at $10/user/month that replaces multiple tools
Apollo.io is a sales intelligence platform focused on outbound prospecting - 275M+ contacts, email sequences, dialer, and LinkedIn automation. Apptivo is an all-in-one business platform with 45+ apps covering CRM, invoicing, project management, and more. These tools serve different buyer profiles. Apollo wins when outbound lead generation is the primary constraint. Apptivo wins when you need to manage the full business lifecycle in one tool at $10/user/month. Most teams doing serious outbound need Apollo; most SMBs managing clients and projects need Apptivo.
Frequently Asked Questions: Apollo.io vs Apptivo
Which is cheaper, Apollo.io or Apptivo?
How many pricing plans does Apollo.io have vs Apptivo?
Does Apollo.io or Apptivo offer a free plan?
Does Apollo.io or Apptivo offer custom enterprise pricing?
How do Apollo.io and Apptivo compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Apptivo Official Pricing- Vendor pricing page
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