AWeber vs Emma: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Emma. See all plans, features, and costs at a glance.
Bottom line: AWeber starts at $12.5/mo, making it $87/mo cheaper than Emma ($99/mo). Neither offers a free plan.
Last updated: March 16, 2026
AWeber vs Emma: Quick Pricing Facts
| Feature | AWeber | Emma |
|---|---|---|
| Starting Price | $12.5/mo | $99/mo |
| Number of Plans | 3 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
AWeber is the more affordable option, starting at $12.5/mo compared to Emma's $99/mo. Both are Email Marketing tools with 7 combined pricing plans and 31 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try it free |  Emma Try it free |
|---|---|---|
| Tier 1 | Done For You $20/monthCheapest Includes
| EMMA LITE $99/month |
| Tier 2 | Plus $20/monthCheapest Includes
| EMMA ESSENTIALS $159/month |
| Tier 3 | Lite $13/monthCheapest Includes
| EMMA FOR TEAMS $249/month |
| Tier 4 | — | EMMA CORPORATE Custom pricing |
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AWeber
AWeber starts at $86.5/mo lower ($12.5/mo vs $99/mo).
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: AWeber
Try AWeber freeWhich Should You Choose?
Choose AWeber if:
- •You want lower per-user costs—AWeber starts at $12.5/mo, saving $86.5/mo compared to Emma at $99/mo
- •You want more features built-in—AWeber offers 31 additional features across its plans
- •You prefer AWeber's usage-based model with its 3-tier structure
Choose Emma if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Emma offers negotiated terms for large deployments
- •Emma's usage-based pricing lets you match exact team size without tier gaps
AWeber is the more affordable choice [1], starting at $12.5/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to AWeber saving approximately $4325/month. AWeber offers 3 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, AWeber provides 31 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. The pricing math favors AWeber for most team sizes. Emma becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: AWeber vs Emma
Which is cheaper, AWeber or Emma?
How many pricing plans does AWeber have vs Emma?
Does AWeber or Emma offer custom enterprise pricing?
How do AWeber and Emma compare for Email Marketing?
Sources
- AWeber Official Pricing— Vendor pricing page
- Emma Official Pricing— Vendor pricing page
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