Buttondown vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Buttondown and Loops. See all plans, features, and costs at a glance.
Bottom line: Both Buttondown and Loops offer free plans. Buttondown has 2 pricing tiers while Loops has 1.
Last updated: March 16, 2026
Buttondown vs Loops: Quick Pricing Facts
| Feature | Buttondown | Loops |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 2 | 1 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Buttondown and Loops are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 3 pricing plans with 16 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Buttondown Try it free |  Loops Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | Paid Add-ons Custom pricing Includes
| — |
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Buttondown
Buttondown offers a free plan, offers 2 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Buttondown
Try Buttondown freeWhich Should You Choose?
Choose Buttondown if:
- •You prefer Buttondown's free tier features—Rich text or markdown editor, Send from a custom domain
- •You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Buttondown offers 14 additional features across its plans
- •Your team needs custom enterprise pricing—Buttondown offers negotiated terms for large deployments
Choose Loops if:
- •You prefer Loops's free tier features—Up to 1,000 subscribed contacts
- •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
- •You want Loops's approach to incremental feature unlocking across its 1 pricing tier
Both Buttondown and Loops offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Buttondown includes 4 features, while Loops includes 1 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Buttondown vs Loops
How many pricing plans does Buttondown have vs Loops?
Does Buttondown or Loops offer a free plan?
What is the most popular Loops plan?
Does Buttondown or Loops offer custom enterprise pricing?
How do Buttondown and Loops compare for Email Marketing?
Sources
- Buttondown Official Pricing— Vendor pricing page
- Loops Official Pricing— Vendor pricing page
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