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Email Marketing

Buttondown vs Loops: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Loops. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and Loops offer free plans. Buttondown has 2 pricing tiers while Loops has 1.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Buttondown freeTry Loops freeUpdated this monthUpdated this month
Best Value

Buttondown - Buttondown offers a free plan, offers 2 tiers vs 1.

Buttondown vs Loops: Quick Pricing Facts

FeatureButtondownLoops
Starting PriceCustom pricingCustom pricing
Number of Plans21
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Loops are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 3 pricing plans with 16 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Loops
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
FreePopular
$0/monthCheapest
Includes
  • Up to 1,000 subscribed contacts
Start with Free
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
-

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Try Buttondown freeFree plan availableTry Loops freeFree plan available
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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Loops

Email platform for SaaS companies with event-based automation

View all Loops plans

Frequently Asked Questions: Buttondown vs Loops

How many pricing plans does Buttondown have vs Loops?
Buttondown offers 2 pricing plans, while Loops offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Loops offer a free plan?
Yes, both Buttondown and Loops offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Loops plan?
The Free plan is Loops' most popular tier, priced at Free. Key features include Up to 1,000 subscribed contacts.
Does Buttondown or Loops offer custom enterprise pricing?
Buttondown offers a custom-priced enterprise tier for larger teams. Loops lists all its pricing publicly.
How do Buttondown and Loops compare for Email Marketing?
Both Buttondown and Loops are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Loops offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Loops Official Pricing- Vendor pricing page

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