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Email Marketing

Buttondown vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Buttondown starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 5 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Buttondown freeTry Omnisend free

Buttondown vs Omnisend: Quick Pricing Facts

FeatureButtondownOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans23
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 44 features compared, so the best choice comes down to which features match your needs.

Buttondown stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Omnisend
Omnisend
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Standard
$11/month
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
-
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Buttondown freeFree plan availableTry Omnisend freeFrom $11.2/mo
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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

Frequently Asked Questions: Buttondown vs Omnisend

How many pricing plans does Buttondown have vs Omnisend?
Buttondown offers 2 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Omnisend offer a free plan?
Buttondown offers a free plan, while Omnisend does not. If budget is a concern, Buttondown lets you get started at no cost.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Buttondown or Omnisend offer custom enterprise pricing?
Yes, both Buttondown and Omnisend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Omnisend compare for Email Marketing?
Both Buttondown and Omnisend are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Omnisend Official Pricing- Vendor pricing page

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