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Email Marketing

ActiveCampaign vs Loops: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Loops. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Loops starts at Custom pricing. Compare all 8 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Loops freePrice updated 11d agoUpdated this month

ActiveCampaign vs Loops: Quick Pricing Facts

FeatureActiveCampaignLoops
Starting Price$15/moCustom pricing
Number of Plans71
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign and Loops are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 111 features compared, so the best choice comes down to which features match your needs.

Loops stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Loops
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
FreePopular
$0/monthCheapest
Includes
  • Up to 1,000 subscribed contacts
Start with Free
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
-
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Loops

Email platform for SaaS companies with event-based automation

View all Loops plans

What Reviewers Say

Which Should You Choose?

Choose ActiveCampaign if:

  • •Your team needs a full marketing automation platform with CRM and behavioral triggers
  • •Non-technical marketers are building campaigns without developer support
  • •E-commerce or B2B marketing workflows are more complex than product email sequences

Choose Loops if:

  • •You're a SaaS product team sending lifecycle emails triggered by in-app events
  • •Loops is built specifically for SaaS - onboarding, activation, and churn prevention flows
  • •Your team prefers a clean, SaaS-native tool over a general marketing automation platform

Loops is a SaaS-native email platform for product-triggered lifecycle emails - onboarding sequences, activation nudges, and churn prevention. ActiveCampaign is a broader marketing automation platform designed for marketing teams. Loops wins for SaaS product teams who want a clean tool built for their specific use case. ActiveCampaign wins when the marketing team owns email and needs CRM, lead scoring, and multi-channel automation beyond product emails.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Loops

How many pricing plans does ActiveCampaign have vs Loops?
ActiveCampaign offers 7 pricing plans, while Loops offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Loops offer a free plan?
Loops offers a free plan, while ActiveCampaign does not. If budget is a concern, Loops lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Loops plan?
The Free plan is Loops' most popular tier, priced at Free. Key features include Up to 1,000 subscribed contacts.
How do ActiveCampaign and Loops compare for Email Marketing?
Both ActiveCampaign and Loops are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Loops offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Loops Official Pricing- Vendor pricing page

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