ActiveCampaign vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Loops. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo and Loops starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
ActiveCampaign vs Loops: Quick Pricing Facts
| Feature | ActiveCampaign | Loops |
|---|---|---|
| Starting Price | $15/mo | Custom pricing |
| Number of Plans | 7 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign and Loops are both priced at $15/mo, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 111 features compared, so the best choice comes down to which features match your needs.
Loops stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Loops Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| |
| Tier 2 | ProPopular $79/monthCheapest Includes
| — |
| Tier 3 | Plus $49/monthCheapest Includes
| — |
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
Which Should You Choose?
Choose ActiveCampaign if:
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 109 additional features across its plans
- •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)
Choose Loops if:
- •You need a free plan with Up to 1,000 subscribed contacts—Loops offers no-cost access with no credit card required
- •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Loops's usage-based model avoids surprise overages
Loops offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Loops a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Loops's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Loops's 1 tier provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Loops is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Loops
How many pricing plans does ActiveCampaign have vs Loops?
Does ActiveCampaign or Loops offer a free plan?
What is the most popular ActiveCampaign plan?
What is the most popular Loops plan?
How do ActiveCampaign and Loops compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Loops Official Pricing— Vendor pricing page
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