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Capsule CRM vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Capsule CRM and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $9/mo cheaper than Capsule CRM ($18/mo). Capsule CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Capsule CRM vs HubSpot CRM: Quick Pricing Facts

FeatureCapsule CRMHubSpot CRM
Starting Price$18/mo$9/mo
Number of Plans54
Free TierYesYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Capsule CRM's $18/mo. Both are CRM tools with 9 combined pricing plans and 70 features compared. At comparable tiers, the monthly price difference is $27.

Both tools offer free plans, making them accessible for teams on a budget. Capsule CRM uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Capsule CRM
Capsule CRM
Try it free
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Start with Free
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
Starter
$18/month
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities won or created
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
Start with Starter
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with GrowthEnhanced AI Tools
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools
Enterprise
$3300/month
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise
Tier 5
Enhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business Enrichment AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries Get an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with Enhanced AI Tools
—

Swipe to compare plans →

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

Capsule CRM

Capsule CRM offers a free plan, offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Capsule CRM

Try Capsule CRM free

Which Should You Choose?

Choose Capsule CRM if:

  • •You prefer Capsule CRM's free tier features—250 Contacts, 5 custom fields
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Capsule CRM offers 6 additional features across its plans

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $9/mo compared to Capsule CRM at $18/mo
  • •You prefer HubSpot CRM's free tier features—Free Marketing tools, Free Sales tools
  • •You prefer HubSpot CRM's freemium model with its 4-tier structure

Both Capsule CRM and HubSpot CRM offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Capsule CRM includes 8 features, while HubSpot CRM includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. When upgrading to paid tiers, HubSpot CRM offers better value at approximately $27.00/mo difference for comparable tier levels. Plan accordingly if your team will graduate from the free tier within 12 months. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Capsule CRM vs HubSpot CRM

Which is cheaper, Capsule CRM or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. Capsule CRM starts at $18/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Capsule CRM have vs HubSpot CRM?
Capsule CRM offers 5 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Capsule CRM or HubSpot CRM offer a free plan?
Yes, both Capsule CRM and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Capsule CRM or HubSpot CRM?
Both Capsule CRM and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
What pricing models do Capsule CRM and HubSpot CRM use?
Capsule CRM uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. Capsule CRM Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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