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Email Marketing

Customer.io vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Customer.io and Emma. See all plans, features, and costs at a glance.

Bottom line: Customer.io starts at $100/mo, making it $5/mo cheaper than Emma ($105/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Customer.io freeTry Emma freePrice updated 12d agoPrice updated 12d ago

Customer.io vs Emma: Quick Pricing Facts

FeatureCustomer.ioEmma
Starting Price$100/mo$105/mo
Number of Plans33
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Customer.io is the more affordable option, starting at $100/mo compared to Emma's $105/mo. Both are Email Marketing tools with 6 combined pricing plans and 22 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Customer.io
Customer.io
Try free
Emma
Tier 1
Essentials
$100/monthCheapest
Start with Essentials
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
Premium
$1000/month
Start with Premium
EVERYTHING IN LITE, PLUS:
$205/monthCheapest
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 3
Enterprise
Custom pricing
Start with Enterprise
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:

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Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

Emma

Email marketing with brand control and team management

View all Emma plans

Frequently Asked Questions: Customer.io vs Emma

Which is cheaper, Customer.io or Emma?
As of July 2026, Customer.io starts at a lower price point. Customer.io starts at $100/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Customer.io have vs Emma?
Customer.io offers 3 pricing plans, while Emma offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Customer.io or Emma offer custom enterprise pricing?
Yes, both Customer.io and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Customer.io and Emma compare for Email Marketing?
Both Customer.io and Emma are Email Marketing tools. Customer.io offers 3 plans starting at $100/mo, while Emma offers 3 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Customer.io Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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