EmailOctopus vs SendGrid: Pricing Comparison 2026
Side-by-side pricing comparison of EmailOctopus and SendGrid. See all plans, features, and costs at a glance.
Bottom line: EmailOctopus starts at $9/mo, making it $11/mo cheaper than SendGrid ($19.95/mo). EmailOctopus offers a free plan.
Last updated: March 16, 2026
EmailOctopus vs SendGrid: Quick Pricing Facts
| Feature | EmailOctopus | SendGrid |
|---|---|---|
| Starting Price | $9/mo | $19.95/mo |
| Number of Plans | 2 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
EmailOctopus is the more affordable option, starting at $9/mo compared to SendGrid's $19.95/mo. Both are Email Marketing tools with 6 combined pricing plans and 25 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  EmailOctopus Try it free |  SendGrid Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Free Trial $0/monthCheapest Includes
|
| Tier 2 | $9 $9/monthCheapest Includes
| Essentials $20/month Includes
|
| Tier 3 | — | Pro $90/monthCheapest Includes
|
| Tier 4 | — | Premier Custom pricing Includes
|
Swipe to compare plans →
SendGrid
SendGrid offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: SendGrid
Try SendGrid freeWhich Should You Choose?
Choose EmailOctopus if:
- •You want lower per-user costs—EmailOctopus starts at $9/mo, saving $10.95/mo compared to SendGrid at $19.95/mo
- •You prefer EmailOctopus's free tier features—EmailOctopus branding on emails, Reports available for 30 days
- •EmailOctopus's 2-tier usage-based structure gives clearer cost visibility for budget planning
Choose SendGrid if:
- •You prefer SendGrid's free tier features—Additional teammates: 1, Event webhook: 1
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—SendGrid offers 7 additional features across its plans
- •Your team needs custom enterprise pricing—SendGrid offers negotiated terms for large deployments
Both EmailOctopus and SendGrid offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: EmailOctopus includes 4 features, while SendGrid includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: EmailOctopus vs SendGrid
Which is cheaper, EmailOctopus or SendGrid?
How many pricing plans does EmailOctopus have vs SendGrid?
Does EmailOctopus or SendGrid offer a free plan?
Does EmailOctopus or SendGrid offer custom enterprise pricing?
How do EmailOctopus and SendGrid compare for Email Marketing?
Sources
- EmailOctopus Official Pricing— Vendor pricing page
- SendGrid Official Pricing— Vendor pricing page
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