Emma vs Ghost: Pricing Comparison 2026
Side-by-side pricing comparison of Emma and Ghost. See all plans, features, and costs at a glance.
Bottom line: Emma starts at $99/mo and Ghost starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Emma vs Ghost: Quick Pricing Facts
| Feature | Emma | Ghost |
|---|---|---|
| Starting Price | $99/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Emma and Ghost are both priced at $99/mo, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 21 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Emma Try it free |  Ghost Try it free |
|---|---|---|
| Tier 1 | EMMA LITE $99/monthCheapest | STARTER Custom pricing Includes
|
| Tier 2 | EMMA ESSENTIALS $159/monthCheapest | PUBLISHER Custom pricing Includes
|
| Tier 3 | EMMA FOR TEAMS $249/monthCheapest | BUSINESS Custom pricing Includes
|
| Tier 4 | EMMA CORPORATE Custom pricing | CUSTOM Custom pricing Includes
|
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Ghost
Ghost offers better overall value.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Ghost
Try Ghost freeWhich Should You Choose?
Choose Emma if:
- •You prioritize Emma's user experience and interface over price (both tools are similarly priced)
- •Emma's 4-tier usage-based structure gives clearer cost visibility for budget planning
- •Emma keeps its feature set lean, which means faster onboarding and less complexity
Choose Ghost if:
- •You want more features built-in—Ghost offers 21 additional features across its plans
- •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Ghost's usage-based model avoids surprise overages
Emma and Ghost offer competitively positioned plans [1], with Emma starting at $99/mo and Ghost at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Emma provides 4 pricing tiers versus Ghost's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Emma offers 0 total features across its tiers, while Ghost provides 21. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Emma vs Ghost
How many pricing plans does Emma have vs Ghost?
Does Emma or Ghost offer custom enterprise pricing?
How do Emma and Ghost compare for Email Marketing?
Sources
- Emma Official Pricing— Vendor pricing page
- Ghost Official Pricing— Vendor pricing page
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