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Email Marketing

Emma vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Iterable. See all plans, features, and costs at a glance.

Bottom line: Emma starts at $105/mo and Iterable starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Emma freeTry Iterable freePrice updated 12d agoUpdated this month
Best Value

Emma - Emma offers 3 tiers vs 2.

Emma vs Iterable: Quick Pricing Facts

FeatureEmmaIterable
Starting Price$105/moCustom pricing
Number of Plans32
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Emma and Iterable are both priced at $105/mo, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
Iterable
Iterable
Try free
Tier 1
EMMA LITE INCLUDES:
$105/monthCheapest
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
EVERYTHING IN LITE, PLUS:
$205/monthCheapest
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Tier 3
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
-

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Emma

Email marketing with brand control and team management

View all Emma plans

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans

Frequently Asked Questions: Emma vs Iterable

How many pricing plans does Emma have vs Iterable?
Emma offers 3 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does Emma or Iterable offer custom enterprise pricing?
Yes, both Emma and Iterable offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Emma and Iterable compare for Email Marketing?
Both Emma and Iterable are Email Marketing tools. Emma offers 3 plans starting at $105/mo, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. Iterable Official Pricing- Vendor pricing page

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