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Email Marketing

Emma vs Klaviyo: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Klaviyo. See all plans, features, and costs at a glance.

Bottom line: Emma starts at $105/mo and Klaviyo starts at Custom pricing. Compare all 24 pricing tiers side by side.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Emma freeTry Klaviyo freePrice updated 4d ago

Emma vs Klaviyo: Quick Pricing Facts

FeatureEmmaKlaviyo
Starting Price$105/moCustom pricing
Number of Plans159
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Emma and Klaviyo are both priced at $105/mo, making them equally accessible Email Marketing tools. Together they offer 24 pricing plans with 342 features compared, so the best choice comes down to which features match your needs.

Klaviyo stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
Klaviyo
Klaviyo
Try free
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Is Klaviyo's free plan really free?
$0/monthCheapest
Start with Is Klaviyo's free plan really free?
Tier 2
Emma Lite
Custom pricing
Start with Emma Lite
How long can I stay on the free plan?
$0/monthCheapest
Start with How long can I stay on the free plan?
Tier 3
EMMA LITE INCLUDES:
Custom pricing
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
Start with EMMA LITE INCLUDES:
Who is the Klaviyo free plan best for?
$0/monthCheapest
Start with Who is the Klaviyo free plan best for?
Tier 4
DEMO LITE PLAN
Custom pricing
Start with DEMO LITE PLAN
Can I use Klaviyo free plan for both email and SMS marketing?
$0/monthCheapest
Start with Can I use Klaviyo free plan for both email and SMS marketing?
Tier 5
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
What integrations are available on the free plan?
$0/monthCheapest
Start with What integrations are available on the free plan?
Tier 6
Emma for Teams
Custom pricing
Start with Emma for Teams
What happens when I exceed the free plan limits?
$0/monthCheapest
Start with What happens when I exceed the free plan limits?
Tier 7
EVERYTHING IN LITE, PLUS:
Custom pricing
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Does the free plan include customer support?
$0/monthCheapest
Start with Does the free plan include customer support?
Tier 8
DEMO TEAMS PLAN
Custom pricing
Start with DEMO TEAMS PLAN
Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
$0/monthCheapest
Start with Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
Tier 9
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
How do I upgrade from Klaviyo free to a paid plan?
$0/monthCheapest
Start with How do I upgrade from Klaviyo free to a paid plan?
Tier 10
Emma Corporate
Custom pricing
Start with Emma Corporate
-
Tier 11
Emma Lite
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma Lite
-
Tier 12
5 users
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5 users
-
Tier 13
Emma for Teams
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma for Teams
-
Tier 14
5+ subaccounts
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5+ subaccounts
-
Tier 15
10+ subaccounts
Custom pricing
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 10+ subaccounts
  • Unlimited users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
  • Priority Support
Start with 10+ subaccounts
-

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Emma

Email marketing with brand control and team management

View all Emma plans

Klaviyo

Email and SMS marketing automation for ecommerce brands

View all Klaviyo plans

Frequently Asked Questions: Emma vs Klaviyo

How many pricing plans does Emma have vs Klaviyo?
Emma offers 15 pricing plans, while Klaviyo offers 9 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Klaviyo offer a free plan?
Klaviyo offers a free plan, while Emma does not. If budget is a concern, Klaviyo lets you get started at no cost.
Does Emma or Klaviyo offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. Klaviyo lists all its pricing publicly.
How do Emma and Klaviyo compare for Email Marketing?
Both Emma and Klaviyo are Email Marketing tools. Emma offers 15 plans starting at $105/mo, while Klaviyo offers 9 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. Klaviyo Official Pricing- Vendor pricing page

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