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Email Marketing

Emma vs Klaviyo: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Klaviyo. See all plans, features, and costs at a glance.

Bottom line: Emma starts at $105/mo and Klaviyo starts at Custom pricing. Compare all 12 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Emma freeTry Klaviyo freePrice updated 11d agoUpdated this month
Best Value

Klaviyo - Klaviyo offers a free plan, offers 9 tiers vs 3.

Emma vs Klaviyo: Quick Pricing Facts

FeatureEmmaKlaviyo
Starting Price$105/moCustom pricing
Number of Plans39
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Emma and Klaviyo are both priced at $105/mo, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.

Klaviyo stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Klaviyo
Klaviyo
Try free
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Is Klaviyo's free plan really free?
$0/monthCheapest
Tier 2
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
How long can I stay on the free plan?
$0/monthCheapest
Tier 3
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Who is the Klaviyo free plan best for?
$0/monthCheapest
Tier 4
-
Can I use Klaviyo free plan for both email and SMS marketing?
$0/monthCheapest
Tier 5
-
What integrations are available on the free plan?
$0/monthCheapest
Tier 6
-
What happens when I exceed the free plan limits?
$0/monthCheapest
Tier 7
-
Does the free plan include customer support?
$0/monthCheapest
Tier 8
-
Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce?
$0/monthCheapest
Tier 9
-
How do I upgrade from Klaviyo free to a paid plan?
$0/monthCheapest

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Emma

Email marketing with brand control and team management

View all Emma plans

Klaviyo

Email and SMS marketing automation for ecommerce brands

View all Klaviyo plans

Frequently Asked Questions: Emma vs Klaviyo

How many pricing plans does Emma have vs Klaviyo?
Emma offers 3 pricing plans, while Klaviyo offers 9 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Klaviyo offer a free plan?
Klaviyo offers a free plan, while Emma does not. If budget is a concern, Klaviyo lets you get started at no cost.
Does Emma or Klaviyo offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. Klaviyo lists all its pricing publicly.
How do Emma and Klaviyo compare for Email Marketing?
Both Emma and Klaviyo are Email Marketing tools. Emma offers 3 plans starting at $105/mo, while Klaviyo offers 9 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. Klaviyo Official Pricing- Vendor pricing page

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