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Email Marketing

Emma vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and MailerLite. See all plans, features, and costs at a glance.

Bottom line: MailerLite starts at $12/mo, making it $93/mo cheaper than Emma ($105/mo). MailerLite offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Emma freeTry MailerLite freePrice updated 12d agoPrice updated 12d ago
Best Value

MailerLite - MailerLite offers a free plan, starts at $93/mo lower ($12/mo vs $105/mo).

Emma vs MailerLite: Quick Pricing Facts

FeatureEmmaMailerLite
Starting Price$105/mo$12/mo
Number of Plans33
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

MailerLite is the more affordable option, starting at $12/mo compared to Emma's $105/mo. Both are Email Marketing tools with 6 combined pricing plans and 62 features compared.

MailerLite stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
MailerLite
MailerLite
Try free
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
PowerPopular
$25/monthCheapest
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Tier 2
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
Tier 3
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free

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Ready to get started? Try either tool free — no credit card required.

Try Emma freeFrom $105/moTry MailerLite freeFree plan available
Find the best deal for your team
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Emma

Email marketing with brand control and team management

View all Emma plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Frequently Asked Questions: Emma vs MailerLite

Which is cheaper, Emma or MailerLite?
As of July 2026, MailerLite starts at a lower price point. Emma starts at $105/mo while MailerLite starts at $12/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs MailerLite?
Emma offers 3 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or MailerLite offer a free plan?
MailerLite offers a free plan, while Emma does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does Emma or MailerLite offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. MailerLite lists all its pricing publicly.
How do Emma and MailerLite compare for Email Marketing?
Both Emma and MailerLite are Email Marketing tools. Emma offers 3 plans starting at $105/mo, while MailerLite offers 3 plans starting at $12/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. MailerLite Official Pricing- Vendor pricing page

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