Emma vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Emma and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $94/mo cheaper than Emma ($99/mo). Substack offers a free plan.
Last updated: March 16, 2026
Emma vs Substack: Quick Pricing Facts
| Feature | Emma | Substack |
|---|---|---|
| Starting Price | $99/mo | $5/mo |
| Number of Plans | 4 | 7 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to Emma's $99/mo. Both are Email Marketing tools with 11 combined pricing plans and 22 features compared.
Substack stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Emma Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | EMMA LITE $99/month | Free $0/monthCheapest Includes
|
| Tier 2 | EMMA ESSENTIALS $159/month | Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | EMMA FOR TEAMS $249/month | Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | EMMA CORPORATE Custom pricing | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Substack
Substack offers a free plan, starts at $94/mo lower ($5/mo vs $99/mo), offers 7 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose Emma if:
- •Your team needs custom enterprise pricing—Emma offers negotiated terms for large deployments
- •Emma's 4-tier usage-based structure gives clearer cost visibility for budget planning
- •You value Emma's specific feature progression from free to advanced tier levels
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $94/mo compared to Emma at $99/mo
- •You need a free plan with Set up paid subscriptions, Keep 90% of revenue—Substack offers no-cost access with no credit card required
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Substack offers 22 additional features across its plans
Substack is the more affordable choice [1], starting at $5/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Substack saving approximately $4700/month. Substack offers 7 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Substack provides 22 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. The pricing math favors Substack for most team sizes. Emma becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: Emma vs Substack
Which is cheaper, Emma or Substack?
How many pricing plans does Emma have vs Substack?
Does Emma or Substack offer a free plan?
Can I save money by paying annually for Emma or Substack?
Does Emma or Substack offer custom enterprise pricing?
How do Emma and Substack compare for Email Marketing?
Sources
- Emma Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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