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Email Marketing

Emma vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Substack. See all plans, features, and costs at a glance.

Bottom line: Substack starts at $5/mo, making it $100/mo cheaper than Emma ($105/mo). Substack offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Emma freeTry Substack freePrice updated 10d agoPrice updated 14d ago
Best Value

Substack - Substack offers a free plan, starts at $100/mo lower ($5/mo vs $105/mo), offers 7 tiers vs 3.

Emma vs Substack: Quick Pricing Facts

FeatureEmmaSubstack
Starting Price$105/mo$5/mo
Number of Plans37
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Substack is the more affordable option, starting at $5/mo compared to Emma's $105/mo. Both are Email Marketing tools with 10 combined pricing plans and 44 features compared.

Substack stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
Substack
Substack
Try free
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Start with Free
Tier 2
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Basic
Tier 3
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Standard
Tier 4
-
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Advanced
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Pro
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Premium
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Start with Enterprise

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Emma

Email marketing with brand control and team management

View all Emma plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

Frequently Asked Questions: Emma vs Substack

Which is cheaper, Emma or Substack?
As of July 2026, Substack starts at a lower price point. Emma starts at $105/mo while Substack starts at $5/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs Substack?
Emma offers 3 pricing plans, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Substack offer a free plan?
Substack offers a free plan, while Emma does not. If budget is a concern, Substack lets you get started at no cost.
Can I save money by paying annually for Emma or Substack?
Both Emma and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Emma or Substack offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. Substack lists all its pricing publicly.
How do Emma and Substack compare for Email Marketing?
Both Emma and Substack are Email Marketing tools. Emma offers 3 plans starting at $105/mo, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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