Fathom Analytics vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Fathom Analytics starts at $15/mo, making it $34/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.
Last updated: March 16, 2026
Fathom Analytics vs Hotjar: Quick Pricing Facts
| Feature | Fathom Analytics | Hotjar |
|---|---|---|
| Starting Price | $15/mo | $49/mo |
| Number of Plans | 11 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Fathom Analytics is the more affordable option, starting at $15/mo compared to Hotjar's $49/mo. Both are Analytics tools with 15 combined pricing plans and 23 features compared.
Hotjar stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try it free |  Hotjar Try it free |
|---|---|---|
| Tier 1 | Up to 100,000 pageviews $15/month | Free $0/monthCheapest Includes
|
| Tier 2 | Up to 200,000 pageviews $25/monthCheapest | GrowthPopular $49/month $39 / year Includes
|
| Tier 3 | Up to 500,000 pageviews $45/monthCheapest | Pro Custom pricing Includes
|
| Tier 4 | Up to 1,000,000 pageviews $60/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 5 | Up to 2,000,000 pageviews $100/monthCheapest | — |
| Tier 6 | Up to 5,000,000 pageviews $140/monthCheapest | — |
| Tier 7 | Up to 10,000,000 pageviews $200/monthCheapest | — |
| Tier 8 | Up to 15,000,000 pageviews $290/monthCheapest | — |
| Tier 9 | Up to 20,000,000 pageviews $380/monthCheapest | — |
| Tier 10 | Up to 25,000,000 pageviews $470/monthCheapest | — |
| Tier 11 | Over 25,000,000 pageviews Custom pricing | — |
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Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansHotjar
Hotjar offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Fathom Analytics if:
- •You want lower per-user costs—Fathom Analytics starts at $15/mo, saving $34/mo compared to Hotjar at $49/mo
- •You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You need predictable billing — Fathom Analytics's usage-based model avoids surprise overages
Choose Hotjar if:
- •You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
- •You want more features built-in—Hotjar offers 23 additional features across its plans
- •Hotjar's 4-tier usage-based structure gives clearer cost visibility for budget planning
Hotjar offers a free plan [1], eliminating the cost barrier for evaluation, while Fathom Analytics requires paid subscription from the start. This gives Hotjar a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Hotjar's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Fathom Analytics' tiering starting at $15/mo to assess total cost of ownership over 12 months. Hotjar's 4 tiers provide flexibility at different budgets, while Fathom Analytics' 11 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Hotjar is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Fathom Analytics vs Hotjar
Which is cheaper, Fathom Analytics or Hotjar?
How many pricing plans does Fathom Analytics have vs Hotjar?
Does Fathom Analytics or Hotjar offer a free plan?
Can I save money by paying annually for Fathom Analytics or Hotjar?
What is the most popular Hotjar plan?
Does Fathom Analytics or Hotjar offer custom enterprise pricing?
How do Fathom Analytics and Hotjar compare for Analytics?
Sources
- Fathom Analytics Official Pricing— Vendor pricing page
- Hotjar Official Pricing— Vendor pricing page
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