Fathom Analytics vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of Fathom Analytics and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Fathom Analytics starts at $15/mo, making it $64/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.
Last updated: March 16, 2026
Fathom Analytics vs Smartlook: Quick Pricing Facts
| Feature | Fathom Analytics | Smartlook |
|---|---|---|
| Starting Price | $15/mo | $79/mo |
| Number of Plans | 11 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Fathom Analytics is the more affordable option, starting at $15/mo compared to Smartlook's $79/mo. Both are Analytics tools with 15 combined pricing plans and 20 features compared.
Smartlook stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Fathom Analytics Try it free |  Smartlook Try it free |
|---|---|---|
| Tier 1 | Up to 100,000 pageviews $15/month | |
| Tier 2 | Up to 200,000 pageviews $25/monthCheapest | ProPopular $79/month $79 / year Includes
|
| Tier 3 | Up to 500,000 pageviews $45/monthCheapest | Business $199/month $199 / year Includes
|
| Tier 4 | Up to 1,000,000 pageviews $60/monthCheapest | Enterprise Custom pricing Includes
|
| Tier 5 | Up to 2,000,000 pageviews $100/monthCheapest | — |
| Tier 6 | Up to 5,000,000 pageviews $140/monthCheapest | — |
| Tier 7 | Up to 10,000,000 pageviews $200/monthCheapest | — |
| Tier 8 | Up to 15,000,000 pageviews $290/monthCheapest | — |
| Tier 9 | Up to 20,000,000 pageviews $380/monthCheapest | — |
| Tier 10 | Up to 25,000,000 pageviews $470/monthCheapest | — |
| Tier 11 | Over 25,000,000 pageviews Custom pricing | — |
Swipe to compare plans →
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansSmartlook
Smartlook offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Smartlook
Try Smartlook freeWhich Should You Choose?
Choose Fathom Analytics if:
- •You want lower per-user costs—Fathom Analytics starts at $15/mo, saving $64/mo compared to Smartlook at $79/mo
- •You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prefer Fathom Analytics's usage-based model with its 11-tier structure
Choose Smartlook if:
- •You need a free plan with Session recordings, Heatmaps—Smartlook offers no-cost access with no credit card required
- •You want more features built-in—Smartlook offers 20 additional features across its plans
- •You need predictable billing — Smartlook's usage-based model avoids surprise overages
Smartlook offers a free plan [1], eliminating the cost barrier for evaluation, while Fathom Analytics requires paid subscription from the start. This gives Smartlook a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Smartlook's free tier, upgrading to a paid plan at approximately $79/mo provides substantial additional functionality. Compare this pricing path against Fathom Analytics' tiering starting at $15/mo to assess total cost of ownership over 12 months. Smartlook's 4 tiers provide flexibility at different budgets, while Fathom Analytics' 11 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Smartlook is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Fathom Analytics vs Smartlook
Which is cheaper, Fathom Analytics or Smartlook?
How many pricing plans does Fathom Analytics have vs Smartlook?
Does Fathom Analytics or Smartlook offer a free plan?
Can I save money by paying annually for Fathom Analytics or Smartlook?
What is the most popular Smartlook plan?
Does Fathom Analytics or Smartlook offer custom enterprise pricing?
How do Fathom Analytics and Smartlook compare for Analytics?
Sources
- Fathom Analytics Official Pricing— Vendor pricing page
- Smartlook Official Pricing— Vendor pricing page
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