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Fathom Analytics vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Fathom Analytics and Umami. See all plans, features, and costs at a glance.

Bottom line: Fathom Analytics starts at $15/mo, making it $5/mo cheaper than Umami ($20/mo). Umami offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Fathom Analytics vs Umami: Quick Pricing Facts

FeatureFathom AnalyticsUmami
Starting Price$15/mo$20/mo
Number of Plans113
Free TierNoYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Fathom Analytics is the more affordable option, starting at $15/mo compared to Umami's $20/mo. Both are Analytics tools with 14 combined pricing plans and 14 features compared.

Umami stands out with a free plan for getting started. Fathom Analytics uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Fathom Analytics
Fathom Analytics
Try it free
Tier 1
Up to 100,000 pageviews
$15/month
Start with Up to 100,000 pageviews
Hobby
$0/monthCheapest
Includes
  • 100K events per month
  • Up to 3 websites
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Up to 200,000 pageviews
$25/month
Start with Up to 200,000 pageviews
Pro
$20/monthCheapest
Includes
  • 1 million events per month
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Email support
Start with Pro
Tier 3
Up to 500,000 pageviews
$45/monthCheapest
Start with Up to 500,000 pageviews
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Custom data retention
  • Uptime SLA
  • Enterprise support
Start with Enterprise
Tier 4
Up to 1,000,000 pageviews
$60/monthCheapest
Start with Up to 1,000,000 pageviews
Tier 5
Up to 2,000,000 pageviews
$100/monthCheapest
Start with Up to 2,000,000 pageviews
Tier 6
Up to 5,000,000 pageviews
$140/monthCheapest
Start with Up to 5,000,000 pageviews
Tier 7
Up to 10,000,000 pageviews
$200/monthCheapest
Start with Up to 10,000,000 pageviews
Tier 8
Up to 15,000,000 pageviews
$290/monthCheapest
Start with Up to 15,000,000 pageviews
Tier 9
Up to 20,000,000 pageviews
$380/monthCheapest
Start with Up to 20,000,000 pageviews
Tier 10
Up to 25,000,000 pageviews
$470/monthCheapest
Start with Up to 25,000,000 pageviews
Tier 11
Over 25,000,000 pageviews
Custom pricing
Start with Over 25,000,000 pageviews

Swipe to compare plans →

Fathom Analytics

Simple, privacy-first website analytics without tracking cookies

View all Fathom Analytics plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans
Our Pick

Umami

Umami offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Umami

Try Umami free

Which Should You Choose?

Choose Fathom Analytics if:

  • You want lower per-user costs—Fathom Analytics starts at $15/mo, saving $5/mo compared to Umami at $20/mo
  • You need 11 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You prioritize Fathom Analytics's user experience and interface over price (both tools are similarly priced)

Choose Umami if:

  • You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
  • You want more features built-in—Umami offers 14 additional features across its plans
  • You prioritize Umami's user experience and interface over price (both tools are similarly priced)

Umami offers a free plan [1], eliminating the cost barrier for evaluation, while Fathom Analytics requires paid subscription from the start. This gives Umami a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Umami's free tier, upgrading to a paid plan at approximately $20/mo provides substantial additional functionality. Compare this pricing path against Fathom Analytics' tiering starting at $15/mo to assess total cost of ownership over 12 months. Umami's 3 tiers provide flexibility at different budgets, while Fathom Analytics' 11 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Umami is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Fathom Analytics vs Umami

Which is cheaper, Fathom Analytics or Umami?
As of March 2026, Fathom Analytics starts at a lower price point. Fathom Analytics starts at $15/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Fathom Analytics have vs Umami?
Fathom Analytics offers 11 pricing plans, while Umami offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Fathom Analytics or Umami offer a free plan?
Umami offers a free plan, while Fathom Analytics does not. If budget is a concern, Umami lets you get started at no cost.
Does Fathom Analytics or Umami offer custom enterprise pricing?
Yes, both Fathom Analytics and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Fathom Analytics and Umami use?
Fathom Analytics uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Fathom Analytics and Umami compare for Analytics?
Both Fathom Analytics and Umami are Analytics tools. Fathom Analytics offers 11 plans starting at $15/mo, while Umami offers 3 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Fathom Analytics Official PricingVendor pricing page
  2. Umami Official PricingVendor pricing page

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