Ghost vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Ghost and Loops. See all plans, features, and costs at a glance.
Bottom line: Ghost starts at Custom pricing and Loops starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Ghost vs Loops: Quick Pricing Facts
| Feature | Ghost | Loops |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Ghost and Loops are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.
Loops stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Ghost Try it free |  Loops Try it free |
|---|---|---|
| Tier 1 | STARTER Custom pricing Includes
| |
| Tier 2 | PUBLISHER Custom pricing Includes
| — |
| Tier 3 | BUSINESS Custom pricing Includes
| — |
| Tier 4 | CUSTOM Custom pricing Includes
| — |
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Which Should You Choose?
Choose Ghost if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Ghost offers 20 additional features across its plans
- •Your team needs custom enterprise pricing—Ghost offers negotiated terms for large deployments
Choose Loops if:
- •You need a free plan with Up to 1,000 subscribed contacts—Loops offers no-cost access with no credit card required
- •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
- •Loops's usage-based pricing lets you match exact team size without tier gaps
Loops offers a free plan [1], eliminating the cost barrier for evaluation, while Ghost requires paid subscription from the start. This gives Loops a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Loops's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Ghost's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Loops's 1 tier provide flexibility at different budgets, while Ghost's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Loops is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Ghost vs Loops
How many pricing plans does Ghost have vs Loops?
Does Ghost or Loops offer a free plan?
What is the most popular Loops plan?
Does Ghost or Loops offer custom enterprise pricing?
How do Ghost and Loops compare for Email Marketing?
Sources
- Ghost Official Pricing— Vendor pricing page
- Loops Official Pricing— Vendor pricing page
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