Ghost vs Omnisend: Pricing Comparison 2026
Side-by-side pricing comparison of Ghost and Omnisend. See all plans, features, and costs at a glance.
Bottom line: Ghost starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 7 pricing tiers side by side.
Last updated: March 16, 2026
Ghost vs Omnisend: Quick Pricing Facts
| Feature | Ghost | Omnisend |
|---|---|---|
| Starting Price | Custom pricing | $11.2/mo |
| Number of Plans | 4 | 3 |
| Free Tier | No | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Ghost and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 50 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Ghost Try it free |  Omnisend Try it free |
|---|---|---|
| Tier 1 | STARTER Custom pricing Includes
| Standard $11/monthCheapest Includes
|
| Tier 2 | PUBLISHER Custom pricing Includes
| ProPopular $41/monthCheapest Includes
|
| Tier 3 | BUSINESS Custom pricing Includes
| Custom pricing Custom pricing Includes
|
| Tier 4 | CUSTOM Custom pricing Includes
| — |
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Which Should You Choose?
Choose Ghost if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)
- •Ghost's usage-based pricing lets you match exact team size without tier gaps
Choose Omnisend if:
- •You want more features built-in—Omnisend offers 8 additional features across its plans
- •You prioritize Omnisend's user experience and interface over price (both tools are similarly priced)
- •Omnisend's 3-tier usage-based structure gives clearer cost visibility for budget planning
Ghost and Omnisend offer competitively positioned plans [1], with Ghost starting at Custom pricing and Omnisend at $11.2/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Ghost provides 4 pricing tiers versus Omnisend's 3 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Ghost offers 21 total features across its tiers, while Omnisend provides 29. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.
Frequently Asked Questions: Ghost vs Omnisend
How many pricing plans does Ghost have vs Omnisend?
What is the most popular Omnisend plan?
Does Ghost or Omnisend offer custom enterprise pricing?
How do Ghost and Omnisend compare for Email Marketing?
Sources
- Ghost Official Pricing— Vendor pricing page
- Omnisend Official Pricing— Vendor pricing page
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