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Lusha vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of Lusha and Salesforce. See all plans, features, and costs at a glance.

Bottom line: Lusha starts at Custom pricing and Salesforce starts at $25/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Lusha freeTry Salesforce free

Lusha vs Salesforce: Quick Pricing Facts

FeatureLushaSalesforce
Starting PriceCustom pricing$25/mo
Number of Plans44
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Lusha and Salesforce are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 49 features compared, so the best choice comes down to which features match your needs.

Lusha stands out with a free plan for getting started. Lusha uses usage-based pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Lusha
Salesforce
Salesforce
Try it free
Tier 1
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
Everything in Free, plus:Popular
$0/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
Everything in Starter, plus:Popular
Custom pricing
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Automated workflows
Start with Everything in Starter, plus:
Enterprise
$175/monthCheapest
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

Swipe to compare plans →

Lusha

B2B contact and company data enrichment platform

View all Lusha plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans
Our Pick

Lusha

Lusha offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Lusha

Try Lusha free

Which Should You Choose?

Choose Lusha if:

  • •You need a free plan with Verified emails & phones, Basic & advanced filters—Lusha offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Lusha offers negotiated terms for large deployments
  • •You prioritize Lusha's user experience and interface over price (both tools are similarly priced)

Choose Salesforce if:

  • •You want more features built-in—Salesforce offers 9 additional features across its plans
  • •You prioritize Salesforce's user experience and interface over price (both tools are similarly priced)
  • •You want Salesforce's approach to incremental feature unlocking across its 4 pricing tiers

Lusha offers a free plan [1], eliminating the cost barrier for evaluation, while Salesforce requires paid subscription from the start. This gives Lusha a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Lusha's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Salesforce's tiering starting at $25/mo to assess total cost of ownership over 12 months. Lusha's 4 tiers provide flexibility at different budgets, while Salesforce's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Lusha is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Lusha vs Salesforce

How many pricing plans does Lusha have vs Salesforce?
Lusha offers 4 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Lusha or Salesforce offer a free plan?
Lusha offers a free plan, while Salesforce does not. If budget is a concern, Lusha lets you get started at no cost.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
Does Lusha or Salesforce offer custom enterprise pricing?
Lusha offers a custom-priced enterprise tier for larger teams. Salesforce lists all its pricing publicly.
What pricing models do Lusha and Salesforce use?
Lusha uses a usage-based pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Lusha and Salesforce compare for CRM?
Both Lusha and Salesforce are CRM tools. Lusha offers 4 plans starting at Custom pricing, while Salesforce offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Lusha Official Pricing— Vendor pricing page
  2. Salesforce Official Pricing— Vendor pricing page

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