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Salesforce vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Salesforce and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $18/mo cheaper than Salesforce ($25/mo). Zoho CRM offers a free plan.

Last updated: July 27, 2026

Data compiled by Arthur Jacquemin
Updated July 27, 2026
Try Salesforce freeTry Zoho CRM freeAffiliateUpdated this monthPrice updated 4d ago
Best Value

Zoho CRM - Zoho CRM delivers comparable features at significantly lower cost for most small and mid-size teams. Salesforce justifies its premium only for enterprises with genuinely complex sales operations and budget for implementation and administration.

Salesforce vs Zoho CRM: Quick Pricing Facts

FeatureSalesforceZoho CRM
Starting Price$25/mo$7/mo
Number of Plans47
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to Salesforce's $25/mo. Both are CRM tools with 11 combined pricing plans and 83 features compared. At comparable tiers, the monthly price difference is $60.

Zoho CRM stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Salesforce
Salesforce
Try free
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Standard
$14/monthCheapest
Includes
  • Workflows & assignment rulesAutomate your day-to-day activities with workflows.
  • AI agents Build and deploy AI agents to automate sales activities.
  • CadencesAutomate multichannel lead follow-up sequences.
  • Reports & dashboardsBuild custom reports and dashboards to view your business performance.
  • Sales forecastingSet your team for long-term success with achievable goals and keep track of business performance.
  • Self service kiosksA no-code customization tool to create custom screens, record actions, and execute custom functions.
Start with Standard
Tier 2
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Professional
$23/monthCheapest
Includes
  • CPQMatch products to customer requirements and streamline quote management with built-in price rules.
  • Email intelligenceGet AI insights for emails, like contextual summaries, intent and sentiment analysis, and subject line suggestions.
  • Process automationBuild a step-by-step blueprint to guide your sales reps at every stage.
  • WidgetsCreate widgets to perform functions that utilize data from third-party applications.
  • Inventory managementManage all your invoices, sales and purchase orders, products, and vendors.
  • Google Ads integrationPlan your campaigns by connecting Google Ads with Zoho CRM
Start with Professional
Tier 3
Enterprise
$175/month
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistantGain insights, predictions, and recommendations from Zia.
  • Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences.
  • Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals.
  • Custom functionsBuild low-code workflows to automate enterprise operations across different apps.
  • WizardsReplace endless CRM forms with shorter, sequential forms using wizards.
  • Customer portalsUse portals to grant customers, partners, and vendors access to relevant information in your CRM.
Start with Enterprise
Tier 4
Unlimited
$330/month
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • ConsultingBuild a bespoke version of Zoho CRM.
  • Migration assistanceGet expert help for data migration.
  • Custom AI/MLGet daily free calls to our ML platform, QuickML, to build your own ML models.
  • Data preparationMerge and segregate similar datasets into single tables for easier analysis and reporting.
Start with Ultimate
Tier 5
-
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter
Tier 6
-
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 7
-
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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Salesforce

Enterprise CRM platform for sales, service, and marketing

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM delivers comparable features at significantly lower cost for most small and mid-size teams. Salesforce justifies its premium only for enterprises with genuinely complex sales operations and budget for implementation and administration.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Zoho CRM freeFree plan available

Which Should You Choose?

Choose Salesforce if:

  • •Your organization needs the most customizable CRM in existence - Salesforce's AppExchange, custom objects, and Apex code handle any workflow
  • •You have complex sales operations with territory management, CPQ (configure-price-quote), and multi-division reporting
  • •Your company will scale to hundreds or thousands of CRM users - Salesforce has no architectural ceiling
  • •Deep ecosystem integrations with MuleSoft, Tableau, Slack, and 7,000+ AppExchange partners are strategic requirements

Choose Zoho CRM if:

  • •You need a capable, affordable CRM - Zoho CRM Standard at $14/user/month delivers robust features without Salesforce's pricing complexity
  • •Your team already uses or plans to use the Zoho suite (Zoho Books, Zoho Desk, Zoho Campaigns) for an integrated ecosystem at lower cost
  • •You want AI-powered sales tools (Zia AI for predictions and scoring) at mid-tier pricing rather than enterprise-tier add-ons
  • •Linear pricing matters - Zoho's tiers from Standard ($14) to Ultimate ($52) scale predictably without the sticker shock of Salesforce Professional

Salesforce and Zoho CRM compete across every deal size, but they serve fundamentally different budgets and complexity levels. Salesforce Essentials starts at $25/user/month, but Professional at $80/user/month is where meaningful automation and custom reporting begin. Enterprise at $165/user/month adds advanced customization. For a 30-person sales team on Salesforce Professional, that is $2,400/month in license fees - before implementation costs, which easily add $10,000-50,000 more. Zoho CRM offers a linear pricing ladder: Standard at $14/user/month, Professional at $23, Enterprise at $40, and Ultimate at $52. A 30-person team on Zoho Enterprise pays $1,200/month - half of Salesforce Professional - with features that rival Salesforce's higher tiers. Zoho Zia AI (lead scoring, predictions, sales assistant) is included at Enterprise, while comparable AI features in Salesforce require Einstein add-ons at extra cost. Salesforce's genuine advantages are customization depth and ecosystem breadth. When your sales process involves complex approval chains, custom objects, CPQ, or deeply specialized industry workflows, Salesforce's platform can accommodate it. The AppExchange with 7,000+ apps covers every industry vertical from financial services to healthcare. This flexibility comes at a price in complexity - most Salesforce deployments require a dedicated admin. Zoho CRM wins on value for teams that need solid CRM without enterprise complexity. Its native integrations with Zoho Books (accounting), Zoho Desk (support), and Zoho Analytics create a coherent business platform at a fraction of what Salesforce costs when you add comparable tools through AppExchange. For companies spending $10K-50K/year on CRM, Zoho can often deliver 80% of the value at 40% of the cost.

Try Zoho CRM freeFree plan available
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Frequently Asked Questions: Salesforce vs Zoho CRM

Which is cheaper, Salesforce or Zoho CRM?
As of August 2026, Zoho CRM starts at a lower price point. Salesforce starts at $25/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Salesforce have vs Zoho CRM?
Salesforce offers 4 pricing plans, while Zoho CRM offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Salesforce or Zoho CRM offer a free plan?
Zoho CRM offers a free plan, while Salesforce does not. If budget is a concern, Zoho CRM lets you get started at no cost.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistantGain insights, predictions, and recommendations from Zia., Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences., Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals..
How do Salesforce and Zoho CRM compare for CRM?
Both Salesforce and Zoho CRM are CRM tools. Salesforce offers 4 plans starting at $25/mo, while Zoho CRM offers 7 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Salesforce Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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