Apollo.io vs Salesforce: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Salesforce. See all plans, features, and costs at a glance.
Bottom line: Salesforce starts at $25/mo, making it $24/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: March 16, 2026
Apollo.io vs Salesforce: Quick Pricing Facts
| Feature | Apollo.io | Salesforce |
|---|---|---|
| Starting Price | $49/mo | $25/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Salesforce is the more affordable option, starting at $25/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 29 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Salesforce Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Starter Suite $25/month Includes
|
| Tier 2 | Basic $49/monthCheapest | Pro SuitePopular $100/month Includes
|
| Tier 3 | Professional $79/monthCheapest | Enterprise $175/month Includes
|
| Tier 4 | Organization $119/monthCheapest | Unlimited $330/month Includes
|
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Which Should You Choose?
Choose Apollo.io if:
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You want Apollo.io's approach to incremental feature unlocking across its 4 pricing tiers
- •Apollo.io keeps its feature set lean, which means faster onboarding and less complexity
Choose Salesforce if:
- •You want lower per-user costs—Salesforce starts at $25/mo, saving $24/mo compared to Apollo.io at $49/mo
- •You want more features built-in—Salesforce offers 29 additional features across its plans
- •Salesforce's per-seat pricing lets you match exact team size without tier gaps
Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Salesforce requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Salesforce's tiering starting at $25/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Salesforce's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Apollo.io vs Salesforce
Which is cheaper, Apollo.io or Salesforce?
How many pricing plans does Apollo.io have vs Salesforce?
Does Apollo.io or Salesforce offer a free plan?
What is the most popular Salesforce plan?
How do Apollo.io and Salesforce compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Salesforce Official Pricing— Vendor pricing page
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