Apollo.io vs Salesforce: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Salesforce. See all plans, features, and costs at a glance.
Bottom line: Salesforce starts at $25/mo, making it $24/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: June 22, 2026
Apollo.io - Apollo's lower cost and focused prospecting capabilities are better for early-stage outbound teams; Salesforce makes sense when enterprise features are genuinely needed.
Apollo.io vs Salesforce: Quick Pricing Facts
| Feature | Apollo.io | Salesforce |
|---|---|---|
| Starting Price | $49/mo | $25/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Salesforce is the more affordable option, starting at $25/mo compared to Apollo.io's $49/mo. Both are CRM tools with 8 combined pricing plans and 29 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Salesforce Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Starter Suite $25/month Includes
|
| Tier 2 | Basic $49/monthCheapest | Pro SuitePopular $100/month Includes
|
| Tier 3 | Professional $79/monthCheapest | Enterprise $175/month Includes
|
| Tier 4 | Organization $119/monthCheapest | Unlimited $330/month Includes
|
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Apollo.io
Apollo's lower cost and focused prospecting capabilities are better for early-stage outbound teams; Salesforce makes sense when enterprise features are genuinely needed.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Apollo.io freeFree plan availableWhich Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ contacts is your primary lead generation method
- •Apollo starts at $49/month versus Salesforce's $25/user/month plus heavy implementation costs
- •You want contact enrichment and sequences without building a Salesforce workflow to achieve them
Choose Salesforce if:
- •You need enterprise CRM: custom objects, CPQ, territory management, and marketing cloud
- •Your organization has 100+ users and needs a platform that scales to enterprise complexity
- •Compliance, audit trails, and deep integrations with enterprise systems are requirements
Salesforce is the enterprise CRM standard - Starter begins at $25/user/month but enterprise deployments run $150-300/user/month. Apollo is a sales intelligence platform starting at $49/month for outbound prospecting. Most companies use Apollo as a prospecting layer that feeds Salesforce as the CRM. They're complementary, not competing. The comparison matters when a startup is deciding whether to invest in Salesforce early - for most early-stage outbound teams, Apollo plus a lighter CRM makes more sense than Salesforce until headcount justifies it.
Frequently Asked Questions: Apollo.io vs Salesforce
Which is cheaper, Apollo.io or Salesforce?
How many pricing plans does Apollo.io have vs Salesforce?
Does Apollo.io or Salesforce offer a free plan?
What is the most popular Salesforce plan?
How do Apollo.io and Salesforce compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Salesforce Official Pricing- Vendor pricing page
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