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ActiveCampaign vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $8/mo cheaper than ActiveCampaign ($15/mo). Zoho CRM offers a free plan.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try ActiveCampaign freeAffiliateTry Zoho CRM freeAffiliatePrice updated yesterdayPrice updated yesterday
Best Value

Zoho CRM - Zoho CRM wins for Zoho ecosystem users; ActiveCampaign wins for teams that need best-in-class marketing automation.

ActiveCampaign vs Zoho CRM: Quick Pricing Facts

FeatureActiveCampaignZoho CRM
Starting Price$15/mo$7/mo
Number of Plans77
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 14 combined pricing plans and 164 features compared. At comparable tiers, the monthly price difference is $39.

Zoho CRM stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Standard
$14/monthCheapest
Includes
  • Workflows & assignment rulesAutomate your day-to-day activities with workflows.
  • AI agents Build and deploy AI agents to automate sales activities.
  • CadencesAutomate multichannel lead follow-up sequences.
  • Reports & dashboardsBuild custom reports and dashboards to view your business performance.
  • Sales forecastingSet your team for long-term success with achievable goals and keep track of business performance.
  • Self service kiosksA no-code customization tool to create custom screens, record actions, and execute custom functions.
Start with Standard
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Professional
$23/monthCheapest
Includes
  • CPQMatch products to customer requirements and streamline quote management with built-in price rules.
  • Email intelligenceGet AI insights for emails, like contextual summaries, intent and sentiment analysis, and subject line suggestions.
  • Process automationBuild a step-by-step blueprint to guide your sales reps at every stage.
  • WidgetsCreate widgets to perform functions that utilize data from third-party applications.
  • Inventory managementManage all your invoices, sales and purchase orders, products, and vendors.
  • Google Ads integrationPlan your campaigns by connecting Google Ads with Zoho CRM
Start with Professional
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistantGain insights, predictions, and recommendations from Zia.
  • Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences.
  • Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals.
  • Custom functionsBuild low-code workflows to automate enterprise operations across different apps.
  • WizardsReplace endless CRM forms with shorter, sequential forms using wizards.
  • Customer portalsUse portals to grant customers, partners, and vendors access to relevant information in your CRM.
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Ultimate
$52/month
Includes
  • Enhanced feature limits
  • ConsultingBuild a bespoke version of Zoho CRM.
  • Migration assistanceGet expert help for data migration.
  • Custom AI/MLGet daily free calls to our ML platform, QuickML, to build your own ML models.
  • Data preparationMerge and segregate similar datasets into single tables for easier analysis and reporting.
Start with Ultimate
Tier 5
Premium
$218/month
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter
Tier 6
AdvancedPopular
$99/month
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 7
Core
$99/month
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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ActiveCampaign

Marketing automation and CRM platform for customer experience

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM wins for Zoho ecosystem users; ActiveCampaign wins for teams that need best-in-class marketing automation.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Zoho CRM freeFree plan available

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation with advanced email workflows
  • •Your team runs sophisticated automation sequences that Zoho's automation can't match
  • •ActiveCampaign's automation is more powerful and better-designed than Zoho CRM's

Choose Zoho CRM if:

  • •You're in the Zoho ecosystem and want CRM that integrates with Zoho Books and Zoho Desk
  • •Zoho CRM at $14/user/month integrates natively with 45+ Zoho apps
  • •You want a complete business platform under one subscription

ActiveCampaign is a marketing automation CRM. Zoho CRM is a full-featured sales CRM within the Zoho ecosystem. ActiveCampaign wins on email marketing and automation quality. Zoho CRM wins for teams already using Zoho tools that want native integration. Both are solid at their respective strengths.

Try ActiveCampaign freeFrom $15/moTry Zoho CRM freeFree plan available
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Frequently Asked Questions: ActiveCampaign vs Zoho CRM

Which is cheaper, ActiveCampaign or Zoho CRM?
As of August 2026, Zoho CRM starts at a lower price point. ActiveCampaign starts at $15/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Zoho CRM?
ActiveCampaign offers 7 pricing plans, while Zoho CRM offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Zoho CRM offer a free plan?
Zoho CRM offers a free plan, while ActiveCampaign does not. If budget is a concern, Zoho CRM lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistantGain insights, predictions, and recommendations from Zia., Journey orchestrationBuild end-to-end customer journeys and delivering personalized experiences., Territory managementAssign leads, customers, and accounts to sales reps based on product line, geography, and verticals..
What pricing models do ActiveCampaign and Zoho CRM use?
ActiveCampaign uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Zoho CRM compare for CRM?
Both ActiveCampaign and Zoho CRM are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Zoho CRM offers 7 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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