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ActiveCampaign vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $1/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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ActiveCampaign vs Zoho CRM: Quick Pricing Facts

FeatureActiveCampaignZoho CRM
Starting Price$15/mo$14/mo
Number of Plans75
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 12 combined pricing plans and 145 features compared. At comparable tiers, the monthly price difference is $39.

ActiveCampaign uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Zoho CRM
Zoho CRM
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Standard
$14/monthCheapest
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Professional
$23/monthCheapest
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Ultimate
$52/month
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
Premium
$218/month
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign offers 7 tiers vs 5.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 75 additional features across its plans
  • •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)

Choose Zoho CRM if:

  • •You want lower per-user costs—Zoho CRM starts at $14/mo, saving $1/mo compared to ActiveCampaign at $15/mo
  • •You prioritize Zoho CRM's user experience and interface over price (both tools are similarly priced)
  • •You need predictable billing — Zoho CRM's per-seat model avoids surprise overages

Zoho CRM is the more affordable choice [1], starting at $14/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to Zoho CRM saving approximately $50/month. Zoho CRM offers 5 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, Zoho CRM provides 35 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. If controlling SaaS spend is a priority, Zoho CRM offers the better cost-to-value ratio. Consider ActiveCampaign only if its unique capabilities directly address a gap Zoho CRM cannot fill.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Zoho CRM

Which is cheaper, ActiveCampaign or Zoho CRM?
As of March 2026, Zoho CRM starts at a lower price point. ActiveCampaign starts at $15/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Zoho CRM?
ActiveCampaign offers 7 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
What pricing models do ActiveCampaign and Zoho CRM use?
ActiveCampaign uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Zoho CRM compare for CRM?
Both ActiveCampaign and Zoho CRM are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Zoho CRM offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Zoho CRM Official Pricing— Vendor pricing page

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