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ActiveCampaign vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $1/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Zoho CRM freeAffiliatePrice updated 3d agoUpdated this month
Best Value

Zoho CRM - Zoho CRM wins for Zoho ecosystem users; ActiveCampaign wins for teams that need best-in-class marketing automation.

ActiveCampaign vs Zoho CRM: Quick Pricing Facts

FeatureActiveCampaignZoho CRM
Starting Price$15/mo$14/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 11 combined pricing plans and 145 features compared. At comparable tiers, the monthly price difference is $39.

ActiveCampaign uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Standard
$14/monthCheapest
Includes
  • Envoi en masse d'e-mails
  • Modules personnalisés
  • Workflows
  • Cadences
  • Prévision de ventes
  • Champs de recherche
  • Canevas
  • Intégration à Office 365
  • Zoho Marketplace
Start with Standard
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Professional
$23/monthCheapest
Includes
  • Blueprint
  • CPQ
  • SalesSignals
  • Gestion des stocks
  • Webhooks
  • Règles d'attribution
  • Règles de validation
  • Kiosque Studio
  • Intégration de Google Ads
Start with Professional
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
EnterprisePopular
$40/monthCheapest
Includes
  • Zia, assistante IA
  • Gestion des secteurs
  • Fonctions personnalisées
  • Orchestration des parcours
  • Portails multi-utilisateurs
  • Mises en page
  • Scripts client
  • Processus d'approbation
  • Sandbox
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Ultimate
$52/month
Includes
  • Limites de fonctionnalités avancées
  • Capacités d'IA étendues
  • Personnalisation avancée
  • Préparation des données
  • Analyse augmentée
  • Visualisation des données
  • Informations commerciales unifiées
  • Administration avancée
Start with Ultimate
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM wins for Zoho ecosystem users; ActiveCampaign wins for teams that need best-in-class marketing automation.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Zoho CRM freeFrom $14/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation with advanced email workflows
  • •Your team runs sophisticated automation sequences that Zoho's automation can't match
  • •ActiveCampaign's automation is more powerful and better-designed than Zoho CRM's

Choose Zoho CRM if:

  • •You're in the Zoho ecosystem and want CRM that integrates with Zoho Books and Zoho Desk
  • •Zoho CRM at $14/user/month integrates natively with 45+ Zoho apps
  • •You want a complete business platform under one subscription

ActiveCampaign is a marketing automation CRM. Zoho CRM is a full-featured sales CRM within the Zoho ecosystem. ActiveCampaign wins on email marketing and automation quality. Zoho CRM wins for teams already using Zoho tools that want native integration. Both are solid at their respective strengths.

Try ActiveCampaign freeFrom $15/moTry Zoho CRM freeFrom $14/mo
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Frequently Asked Questions: ActiveCampaign vs Zoho CRM

Which is cheaper, ActiveCampaign or Zoho CRM?
As of June 2026, Zoho CRM starts at a lower price point. ActiveCampaign starts at $15/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Zoho CRM?
ActiveCampaign offers 7 pricing plans, while Zoho CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include Zia, assistante IA, Gestion des secteurs, Fonctions personnalisées.
What pricing models do ActiveCampaign and Zoho CRM use?
ActiveCampaign uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Zoho CRM compare for CRM?
Both ActiveCampaign and Zoho CRM are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Zoho CRM offers 4 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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