Mailchimp vs MailerLite: Pricing Comparison 2026
Side-by-side pricing comparison of Mailchimp and MailerLite. See all plans, features, and costs at a glance.
Bottom line: Mailchimp starts at Custom pricing and MailerLite starts at $12/mo. Compare all 4 pricing tiers side by side.
Last updated: July 6, 2026
Mailchimp vs MailerLite: Quick Pricing Facts
| Feature | Mailchimp | MailerLite |
|---|---|---|
| Starting Price | Custom pricing | $12/mo |
| Number of Plans | 1 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Mailchimp and MailerLite are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.
MailerLite stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Mailchimp Try free |  MailerLite Try free |
|---|---|---|
| Tier 1 | Meilleure offre Custom pricing | PowerPopular $25/monthCheapest Includes
|
| Tier 2 | - | Comfort $12/monthCheapest Includes
|
| Tier 3 | - | Free $0/monthCheapest Includes
|
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What Reviewers Say
Which Should You Choose?
Choose Mailchimp if:
- •You need a comprehensive marketing platform with email, social media, postcards, and a website builder
- •Mailchimp's 300+ integrations connect to your existing e-commerce, CRM, and business tools
- •Advanced analytics, A/B testing, and multivariate testing help optimize campaign performance
- •Your business needs team collaboration features with multi-user access and role-based permissions
Choose MailerLite if:
- •You want affordable email marketing with a generous free tier - MailerLite Free supports 1,000 subscribers
- •MailerLite's drag-and-drop editor, landing pages, and automation are clean, fast, and easy to learn
- •Budget matters - MailerLite Growing Business at $10/month for 500 subscribers undercuts Mailchimp Essentials at $13/month
- •You need an email-focused tool without the complexity of a full marketing platform
Mailchimp and MailerLite are the two most popular email marketing tools for small businesses, competing primarily on price and simplicity. Mailchimp Free supports 500 contacts with basic features. Essentials at $13/month for 500 contacts. Standard at $20/month with automations. Premium at $350/month. MailerLite Free supports 1,000 subscribers and 12,000 monthly emails. Growing Business at $10/month for 500 subscribers adds automation, landing pages, and dynamic emails. Advanced at $20/month adds multiple automations and Facebook integration. MailerLite wins on value at every tier. The free plan supports twice as many subscribers (1,000 vs 500). Paid plans are cheaper and include features Mailchimp reserves for higher tiers. The email editor is clean and fast, and the automation builder is intuitive for basic to moderate workflows. Mailchimp wins on ecosystem and breadth. More integrations, more templates, social media management, postcards, a website builder, and advanced analytics create a broader marketing platform. Mailchimp's brand recognition also means more third-party resources, tutorials, and community support. For small businesses and solo operators who need affordable, clean email marketing, MailerLite offers more value per dollar. For businesses that need a multi-channel marketing platform with deep integrations, Mailchimp's broader feature set justifies the premium.
Frequently Asked Questions: Mailchimp vs MailerLite
How many pricing plans does Mailchimp have vs MailerLite?
Does Mailchimp or MailerLite offer a free plan?
What is the most popular MailerLite plan?
Does Mailchimp or MailerLite offer custom enterprise pricing?
How do Mailchimp and MailerLite compare for Email Marketing?
Sources
- Mailchimp Official Pricing- Vendor pricing page
- MailerLite Official Pricing- Vendor pricing page
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