Mailchimp vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Mailchimp and Substack. See all plans, features, and costs at a glance.
Bottom line: Both Mailchimp and Substack offer free plans. Mailchimp has 18 pricing tiers while Substack has 7.
Last updated: August 10, 2026
Mailchimp vs Substack: Quick Pricing Facts
| Feature | Mailchimp | Substack |
|---|---|---|
| Starting Price | Custom pricing | $5/mo |
| Number of Plans | 18 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Mailchimp and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 25 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Mailchimp Try free |  Substack Try free |
|---|---|---|
| Tier 1 | Industries and Solutions Custom pricing | Free $0/monthCheapest Includes
|
| Tier 2 | Integrations Custom pricing | Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Resources Custom pricing | Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | Account Custom pricing | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | Terms Custom pricing | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | Included in every paid plan Custom pricing | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | Includes Standard's features: Custom pricing | Enterprise $75/monthCheapest $75 / year Includes
|
| Tier 8 | Premium adds: Custom pricing | - |
| Tier 9 | Standard adds: Custom pricing | - |
| Tier 10 | Included in the Free plan $0/monthCheapest | - |
| Tier 11 | How long is the free trial? $0/monthCheapest | - |
| Tier 12 | Related Links: Custom pricing | - |
| Tier 13 | Products Custom pricing | - |
| Tier 14 | Community Custom pricing | - |
| Tier 15 | Company Custom pricing | - |
| Tier 16 | Help Custom pricing | - |
| Tier 17 | Manage Consent Preferences Custom pricing | - |
| Tier 18 | Vendors List Custom pricing | - |
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Frequently Asked Questions: Mailchimp vs Substack
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Sources
- Mailchimp Official Pricing- Vendor pricing page
- Substack Official Pricing- Vendor pricing page
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