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Email Marketing

Mailchimp vs Substack: Pricing Comparison 2026

Side-by-side pricing comparison of Mailchimp and Substack. See all plans, features, and costs at a glance.

Bottom line: Mailchimp starts at Custom pricing and Substack starts at $5/mo. Compare all 8 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Mailchimp freeTry Substack freeUpdated this monthUpdated this month
Best Value

Substack - Substack offers a free plan, offers 7 tiers vs 1.

Mailchimp vs Substack: Quick Pricing Facts

FeatureMailchimpSubstack
Starting PriceCustom pricing$5/mo
Number of Plans17
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Mailchimp and Substack are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 8 pricing plans with 22 features compared, so the best choice comes down to which features match your needs.

Substack stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Mailchimp
Mailchimp
Try free
Substack
Substack
Try free
Tier 1
Meilleure offre
Custom pricing
Free
$0/monthCheapest
Includes
  • Set up paid subscriptions
  • Keep 90% of revenue
  • Own your content
  • Choose free or paid posts
Tier 2
-
Basic
$5/monthCheapest
$5 / year
Includes
  • Earn from 50 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Tier 3
-
Standard
$7/monthCheapest
$7 / year
Includes
  • Earn from 100 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Tier 4
-
Advanced
$10/monthCheapest
$10 / year
Includes
  • Earn from 200 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Tier 5
-
Pro
$15/monthCheapest
$15 / year
Includes
  • Earn from 400 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Tier 6
-
Premium
$30/monthCheapest
$30 / year
Includes
  • Earn from 800 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers
Tier 7
-
Enterprise
$75/monthCheapest
$75 / year
Includes
  • Earn from 2000 subscribers
  • Keep 90% of revenue
  • Direct payments from subscribers

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Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

Substack

Newsletter and publishing platform with paid subscriptions (10% cut)

View all Substack plans

What Reviewers Say

Frequently Asked Questions: Mailchimp vs Substack

How many pricing plans does Mailchimp have vs Substack?
Mailchimp offers 1 pricing plan, while Substack offers 7 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Mailchimp or Substack offer a free plan?
Substack offers a free plan, while Mailchimp does not. If budget is a concern, Substack lets you get started at no cost.
Can I save money by paying annually for Mailchimp or Substack?
Both Mailchimp and Substack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Mailchimp or Substack offer custom enterprise pricing?
Mailchimp offers a custom-priced enterprise tier for larger teams. Substack lists all its pricing publicly.
How do Mailchimp and Substack compare for Email Marketing?
Both Mailchimp and Substack are Email Marketing tools. Mailchimp offers 1 plan starting at Custom pricing, while Substack offers 7 plans starting at $5/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Mailchimp Official Pricing- Vendor pricing page
  2. Substack Official Pricing- Vendor pricing page

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