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Email Marketing

MailerLite vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of MailerLite and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Omnisend starts at $11.2/mo, making it $1/mo cheaper than MailerLite ($12/mo). MailerLite offers a free plan.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try MailerLite freeTry Omnisend freePrice updated 8d ago
Best Value

MailerLite - MailerLite offers a free plan.

MailerLite vs Omnisend: Quick Pricing Facts

FeatureMailerLiteOmnisend
Starting Price$12/mo$11.2/mo
Number of Plans33
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Omnisend is the more affordable option, starting at $11.2/mo compared to MailerLite's $12/mo. Both are Email Marketing tools with 6 combined pricing plans and 69 features compared. At comparable tiers, the monthly price difference is $16.299999999999997.

MailerLite stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
MailerLite
MailerLite
Try free
Omnisend
Omnisend
Try free
Tier 1
PowerPopular
$25/month
Includes
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Power up your plan with:
  • Unlimited campaign sending
  • Unlimited visual automations
  • Unlimited landing pages & websites
  • Unlimited digital products & bookings
  • Unlimited signup forms & pop-ups
  • Multiple automation triggers
  • Partner discounts
  • 15% off Google Workspace
  • Dedicated IP*
Start with Power
Standard
$11/monthCheapest
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
Comfort
$12/monthCheapest
Includes
  • 5,000 monthly emails
  • 3 user seats
  • 24/7 Email support
  • Level up to Comfort with:
  • Unlimited templates
  • 50 visual automations
  • 10 websites & landing pages
  • 5 digital products & bookings
  • 10 signup forms & pop-ups
  • Remove MailerLite logo
  • Subscriber preference center
  • Subject line generator
  • AI writing assistant
  • Dynamic emails
  • Smart sending
Start with Comfort
ProPopular
$41/month
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
Free
$0/monthCheapest
Includes
  • 2,500 monthly emails
  • 2 user seats
  • 24/7 email & chat support for up to 14 days
  • Core features
  • Send email campaigns
  • Setup visual automations
  • Launch websites and landing pages
  • Sell digital products or services
  • Build signup forms
  • 100+ integrations, including Claude and ChatGPT
  • Track performance with reports
  • Campaign A/B testing
Start with Free
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing

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Try MailerLite freeFree plan availableTry Omnisend freeFrom $11.2/mo
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MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

What Reviewers Say

Frequently Asked Questions: MailerLite vs Omnisend

Which is cheaper, MailerLite or Omnisend?
As of August 2026, Omnisend starts at a lower price point. MailerLite starts at $12/mo while Omnisend starts at $11.2/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does MailerLite have vs Omnisend?
MailerLite offers 3 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does MailerLite or Omnisend offer a free plan?
MailerLite offers a free plan, while Omnisend does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular MailerLite plan?
The Power plan is MailerLite's most popular tier, priced at $25/mo. Key features include Unlimited monthly emails, Unlimited user seats, 24/7 Live chat & email support.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does MailerLite or Omnisend offer custom enterprise pricing?
Omnisend offers a custom-priced enterprise tier for larger teams. MailerLite lists all its pricing publicly.
How do MailerLite and Omnisend compare for Email Marketing?
Both MailerLite and Omnisend are Email Marketing tools. MailerLite offers 3 plans starting at $12/mo, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. MailerLite Official Pricing- Vendor pricing page
  2. Omnisend Official Pricing- Vendor pricing page

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