Omnisend vs SendGrid: Pricing Comparison 2026
Side-by-side pricing comparison of Omnisend and SendGrid. See all plans, features, and costs at a glance.
Bottom line: Omnisend starts at $11.2/mo, making it $9/mo cheaper than SendGrid ($19.95/mo). SendGrid offers a free plan.
Last updated: March 16, 2026
Omnisend vs SendGrid: Quick Pricing Facts
| Feature | Omnisend | SendGrid |
|---|---|---|
| Starting Price | $11.2/mo | $19.95/mo |
| Number of Plans | 3 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Omnisend is the more affordable option, starting at $11.2/mo compared to SendGrid's $19.95/mo. Both are Email Marketing tools with 7 combined pricing plans and 45 features compared.
SendGrid stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Omnisend Try it free |  SendGrid Try it free |
|---|---|---|
| Tier 1 | Standard $11/month Includes
| Free Trial $0/monthCheapest Includes
|
| Tier 2 | ProPopular $41/month Includes
| Essentials $20/monthCheapest Includes
|
| Tier 3 | Custom pricing Custom pricing Includes
| Pro $90/monthCheapest Includes
|
| Tier 4 | — | Premier Custom pricing Includes
|
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SendGrid
SendGrid offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: SendGrid
Try SendGrid freeWhich Should You Choose?
Choose Omnisend if:
- •You want lower per-user costs—Omnisend starts at $11.2/mo, saving $8.75/mo compared to SendGrid at $19.95/mo
- •You want more features built-in—Omnisend offers 13 additional features across its plans
- •Omnisend's usage-based pricing lets you match exact team size without tier gaps
Choose SendGrid if:
- •You need a free plan with Additional teammates: 1, Event webhook: 1—SendGrid offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You need predictable billing — SendGrid's usage-based model avoids surprise overages
SendGrid offers a free plan [1], eliminating the cost barrier for evaluation, while Omnisend requires paid subscription from the start. This gives SendGrid a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow SendGrid's free tier, upgrading to a paid plan at approximately $19.95/mo provides substantial additional functionality. Compare this pricing path against Omnisend's tiering starting at $11.2/mo to assess total cost of ownership over 12 months. SendGrid's 4 tiers provide flexibility at different budgets, while Omnisend's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, SendGrid is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Omnisend vs SendGrid
Which is cheaper, Omnisend or SendGrid?
How many pricing plans does Omnisend have vs SendGrid?
Does Omnisend or SendGrid offer a free plan?
What is the most popular Omnisend plan?
Does Omnisend or SendGrid offer custom enterprise pricing?
How do Omnisend and SendGrid compare for Email Marketing?
Sources
- Omnisend Official Pricing— Vendor pricing page
- SendGrid Official Pricing— Vendor pricing page
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