Pendo vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of Pendo and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Both Pendo and Smartlook offer free plans. Pendo has 4 pricing tiers while Smartlook has 4.
Last updated: March 16, 2026
Pendo vs Smartlook: Quick Pricing Facts
| Feature | Pendo | Smartlook |
|---|---|---|
| Starting Price | Custom pricing | $79/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Pendo and Smartlook are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 34 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Pendo Try it free |  Smartlook Try it free |
|---|---|---|
| Tier 1 | ||
| Tier 2 | ProPopular $79/monthCheapest $79 / year Includes
| |
| Tier 3 | Business $199/monthCheapest $199 / year Includes
| |
| Tier 4 | UltimatePopular Custom pricing Includes
| Enterprise Custom pricing Includes
|
Swipe to compare plans →
Smartlook
Smartlook offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Smartlook
Try Smartlook freeWhich Should You Choose?
Choose Pendo if:
- •You prefer Pendo's free tier features—Product Analytics, In-app Guides
- •You prioritize Pendo's user experience and interface over price (both tools are similarly priced)
- •Pendo's usage-based pricing lets you match exact team size without tier gaps
Choose Smartlook if:
- •You prefer Smartlook's free tier features—Session recordings, Heatmaps
- •You want more features built-in—Smartlook offers 6 additional features across its plans
- •You prioritize Smartlook's user experience and interface over price (both tools are similarly priced)
Both Pendo and Smartlook offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Pendo includes 3 features, while Smartlook includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Pendo vs Smartlook
How many pricing plans does Pendo have vs Smartlook?
Does Pendo or Smartlook offer a free plan?
Can I save money by paying annually for Pendo or Smartlook?
What is the most popular Pendo plan?
What is the most popular Smartlook plan?
Does Pendo or Smartlook offer custom enterprise pricing?
How do Pendo and Smartlook compare for Analytics?
Sources
- Pendo Official Pricing— Vendor pricing page
- Smartlook Official Pricing— Vendor pricing page
Related Articles
Best Analytics Tools Pricing Compared (2026)
Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.
Best Analytics Software Pricing Compared (2026)
Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.
Track Price Changes
Get notified when pricing changes for these tools.