Pendo vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Pendo and Umami. See all plans, features, and costs at a glance.
Bottom line: Both Pendo and Umami offer free plans. Pendo has 4 pricing tiers while Umami has 3.
Last updated: March 16, 2026
Pendo vs Umami: Quick Pricing Facts
| Feature | Pendo | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
Pendo and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Pendo uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Pendo Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | Hobby $0/monthCheapest Includes
| |
| Tier 2 | Pro $20/monthCheapest Includes
| |
| Tier 3 | Enterprise Custom pricing Includes
| |
| Tier 4 | UltimatePopular Custom pricing Includes
| — |
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Pendo
Pendo offers a free plan, offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Pendo
Try Pendo freeWhich Should You Choose?
Choose Pendo if:
- •You prefer Pendo's free tier features—Product Analytics, In-app Guides
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize Pendo's user experience and interface over price (both tools are similarly priced)
Choose Umami if:
- •You prefer Umami's free tier features—100K events per month, Up to 3 websites
- •You prioritize Umami's user experience and interface over price (both tools are similarly priced)
- •You prefer Umami's open-source model with its 3-tier structure
Both Pendo and Umami offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Pendo includes 3 features, while Umami includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Pendo vs Umami
How many pricing plans does Pendo have vs Umami?
Does Pendo or Umami offer a free plan?
What is the most popular Pendo plan?
Does Pendo or Umami offer custom enterprise pricing?
What pricing models do Pendo and Umami use?
How do Pendo and Umami compare for Analytics?
Sources
- Pendo Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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