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Smartlook vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Smartlook and Umami. See all plans, features, and costs at a glance.

Bottom line: Umami starts at $20/mo, making it $59/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Smartlook vs Umami: Quick Pricing Facts

FeatureSmartlookUmami
Starting Price$79/mo$20/mo
Number of Plans43
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Umami is the more affordable option, starting at $20/mo compared to Smartlook's $79/mo. Both are Analytics tools with 7 combined pricing plans and 34 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Smartlook uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Smartlook
Smartlook
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Hobby
$0/monthCheapest
Includes
  • 100K events per month
  • Up to 3 websites
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
ProPopular
$79/month
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Pro
$20/monthCheapest
Includes
  • 1 million events per month
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Email support
Start with Pro
Tier 3
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Custom data retention
  • Uptime SLA
  • Enterprise support
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise

Swipe to compare plans →

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans
Our Pick

Smartlook

Smartlook offers a free plan, offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Smartlook

Try Smartlook free

Which Should You Choose?

Choose Smartlook if:

  • You prefer Smartlook's free tier features—Session recordings, Heatmaps
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Smartlook offers 6 additional features across its plans

Choose Umami if:

  • You want lower per-user costs—Umami starts at $20/mo, saving $59/mo compared to Smartlook at $79/mo
  • You prefer Umami's free tier features—100K events per month, Up to 3 websites
  • You prefer Umami's open-source model with its 3-tier structure

Both Smartlook and Umami offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Smartlook includes 5 features, while Umami includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Smartlook vs Umami

Which is cheaper, Smartlook or Umami?
As of March 2026, Umami starts at a lower price point. Smartlook starts at $79/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Smartlook have vs Umami?
Smartlook offers 4 pricing plans, while Umami offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Smartlook or Umami offer a free plan?
Yes, both Smartlook and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Smartlook or Umami?
Both Smartlook and Umami offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Smartlook or Umami offer custom enterprise pricing?
Yes, both Smartlook and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Smartlook and Umami use?
Smartlook uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.

Sources

  1. Smartlook Official PricingVendor pricing page
  2. Umami Official PricingVendor pricing page

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