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Analytics

Smartlook vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Smartlook and Umami. See all plans, features, and costs at a glance.

Bottom line: Umami starts at $20/mo, making it $59/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Smartlook freeTry Umami freeUpdated this monthPrice updated 11d ago
Best Value

Umami - Umami offers a free plan, starts at $59/mo lower ($20/mo vs $79/mo).

Smartlook vs Umami: Quick Pricing Facts

FeatureSmartlookUmami
Starting Price$79/mo$20/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Umami is the more affordable option, starting at $20/mo compared to Smartlook's $79/mo. Both are Analytics tools with 8 combined pricing plans and 48 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Smartlook uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Smartlook
Smartlook
Try free
Umami
Tier 1
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Start with Free
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
ProPopular
$79/month
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Start with Pro
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Start with Business
Business
$200/month
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Smartlook vs Umami

Which is cheaper, Smartlook or Umami?
As of July 2026, Umami starts at a lower price point. Smartlook starts at $79/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Smartlook have vs Umami?
Smartlook offers 4 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Smartlook or Umami offer a free plan?
Yes, both Smartlook and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Smartlook or Umami?
Both Smartlook and Umami offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Smartlook or Umami offer custom enterprise pricing?
Yes, both Smartlook and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Smartlook and Umami use?
Smartlook uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Smartlook Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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