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Email Marketing

ActiveCampaign vs EmailOctopus: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and EmailOctopus. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). EmailOctopus offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry EmailOctopus freePrice updated 11d agoPrice updated 11d ago
Best Value

ActiveCampaign - ActiveCampaign's automation depth is worth the premium for any team with non-trivial campaign workflows.

ActiveCampaign vs EmailOctopus: Quick Pricing Facts

FeatureActiveCampaignEmailOctopus
Starting Price$15/mo$9/mo
Number of Plans72
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

EmailOctopus is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 9 combined pricing plans and 119 features compared.

EmailOctopus stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
EmailOctopus
EmailOctopus
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create 1 landing page and 1 form
  • Access for 1 user
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
-
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try ActiveCampaign freeFrom $15/moTry EmailOctopus freeFree plan available
Find the best deal for your team
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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign's automation depth is worth the premium for any team with non-trivial campaign workflows.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced marketing automation with CRM, lead scoring, and behavioral triggers
  • •Your campaigns involve complex conditional workflows across multiple list segments
  • •You need a tool that connects email behavior to sales pipeline

Choose EmailOctopus if:

  • •You want a simple, affordable email tool - EmailOctopus starts at $9/month for 500 contacts
  • •Basic newsletters, broadcasts, and simple drip sequences cover your full email workflow
  • •You're on a tight budget and don't need automation complexity

EmailOctopus is a budget-friendly email tool with basic automation and a clean interface, starting at $9/month. ActiveCampaign is significantly more powerful with CRM, lead scoring, and deep automation. EmailOctopus wins for budget-constrained teams with simple email needs. ActiveCampaign wins when automation sophistication matters. For growing teams, the cost gap between them narrows quickly once list sizes increase - at that point, ActiveCampaign's deeper features become more justifiable.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs EmailOctopus

Which is cheaper, ActiveCampaign or EmailOctopus?
As of July 2026, EmailOctopus starts at a lower price point. ActiveCampaign starts at $15/mo while EmailOctopus starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs EmailOctopus?
ActiveCampaign offers 7 pricing plans, while EmailOctopus offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or EmailOctopus offer a free plan?
EmailOctopus offers a free plan, while ActiveCampaign does not. If budget is a concern, EmailOctopus lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
How do ActiveCampaign and EmailOctopus compare for Email Marketing?
Both ActiveCampaign and EmailOctopus are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while EmailOctopus offers 2 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. EmailOctopus Official Pricing- Vendor pricing page

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