ActiveCampaign vs EmailOctopus: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and EmailOctopus. See all plans, features, and costs at a glance.
Bottom line: EmailOctopus starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). EmailOctopus offers a free plan.
Last updated: March 16, 2026
ActiveCampaign vs EmailOctopus: Quick Pricing Facts
| Feature | ActiveCampaign | EmailOctopus |
|---|---|---|
| Starting Price | $15/mo | $9/mo |
| Number of Plans | 7 | 2 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
EmailOctopus is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 9 combined pricing plans and 119 features compared.
EmailOctopus stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  EmailOctopus Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | ProPopular $79/month Includes
| $9 $9/monthCheapest Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| — |
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
EmailOctopus
EmailOctopus offers a free plan, starts at $6/mo lower ($9/mo vs $15/mo).
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: EmailOctopus
Try EmailOctopus freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 101 additional features across its plans
- •You need predictable billing — ActiveCampaign's usage-based model avoids surprise overages
Choose EmailOctopus if:
- •You want lower per-user costs—EmailOctopus starts at $9/mo, saving $6/mo compared to ActiveCampaign at $15/mo
- •You need a free plan with EmailOctopus branding on emails, Reports available for 30 days—EmailOctopus offers no-cost access with no credit card required
- •EmailOctopus's 2-tier usage-based structure gives clearer cost visibility for budget planning
EmailOctopus is the more affordable choice [1], starting at $9/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to EmailOctopus saving approximately $300/month. EmailOctopus offers 2 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, EmailOctopus provides 9 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. The pricing math favors EmailOctopus for most team sizes. ActiveCampaign becomes worth the premium only when its differentiating features are central to your workflow.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs EmailOctopus
Which is cheaper, ActiveCampaign or EmailOctopus?
How many pricing plans does ActiveCampaign have vs EmailOctopus?
Does ActiveCampaign or EmailOctopus offer a free plan?
What is the most popular ActiveCampaign plan?
How do ActiveCampaign and EmailOctopus compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- EmailOctopus Official Pricing— Vendor pricing page
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