Skip to main content
CompareTiers
Compare Now
Email Marketing

ActiveCampaign vs Sender: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Sender. See all plans, features, and costs at a glance.

Bottom line: Sender starts at $7/mo, making it $8/mo cheaper than ActiveCampaign ($15/mo). Sender offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Sender free

ActiveCampaign vs Sender: Quick Pricing Facts

FeatureActiveCampaignSender
Starting Price$15/mo$7/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Sender is the more affordable option, starting at $7/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 148 features compared. At comparable tiers, the monthly price difference is $65.

Sender stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Sender uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Sender
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Forever!
$0/monthCheapest
Includes
  • 1 seat
  • Up to 2 500 subscribers
  • Up to 15 000 emails/month
  • emails/
  • month
  • Contains Sender branding
  • Email newsletters
  • Email automation
  • Landing pages
  • Signup forms & popups
  • Transactional emails
Start with Free Forever!
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Standard
$7/monthCheapest
Includes
  • Up to 12k emails/month
  • month
  • Up to 1k subscribers
  • 3 Role-based seats
  • No Sender branding
  • SMS messaging
  • Unlimited email & popup templates
  • Unlimited landing pages
  • A/B testing & experiments
Start with Standard
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
ProfessionalPopular
$14/monthCheapest
Includes
  • Up to 24k emails/month
  • month
  • Up to 1k subscribers
  • 10 role-based seats
  • Free SMS
  • ($14/month)
  • Unlimited email editor features
  • Advanced automation
  • Advanced reports
  • Priority support
  • Dedicated IPs available
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Unlimited emails
  • Dedicated success manager
  • Advanced user permissions
  • Service level agreement
  • Activity logs for auditing
  • SSO (SAML v2)
  • Phone support
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Sender

Affordable email and SMS marketing for ecommerce

View all Sender plans

What Reviewers Say

Our Pick

Sender

Sender offers a free plan, starts at $8/mo lower ($7/mo vs $15/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Sender

Try Sender free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 72 additional features across its plans
  • •ActiveCampaign's 7-tier usage-based structure gives clearer cost visibility for budget planning

Choose Sender if:

  • •You want lower per-user costs—Sender starts at $7/mo, saving $8/mo compared to ActiveCampaign at $15/mo
  • •You need a free plan with 1 seat, Up to 2 500 subscribers—Sender offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Sender offers negotiated terms for large deployments

Sender is the more affordable choice [1], starting at $7/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to Sender saving approximately $400/month. Sender offers 4 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, Sender provides 38 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. The pricing math favors Sender for most team sizes. ActiveCampaign becomes worth the premium only when its differentiating features are central to your workflow.

Best choice: ActiveCampaign

Try ActiveCampaign free
ShareShare

Frequently Asked Questions: ActiveCampaign vs Sender

Which is cheaper, ActiveCampaign or Sender?
As of March 2026, Sender starts at a lower price point. ActiveCampaign starts at $15/mo while Sender starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Sender?
ActiveCampaign offers 7 pricing plans, while Sender offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Sender offer a free plan?
Sender offers a free plan, while ActiveCampaign does not. If budget is a concern, Sender lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Sender plan?
The Professional plan is Sender's most popular tier, priced at $14/mo. Key features include Up to 24k emails/month, month, Up to 1k subscribers.
Does ActiveCampaign or Sender offer custom enterprise pricing?
Sender offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Sender use?
ActiveCampaign uses a usage-based pricing model, while Sender uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Sender Official Pricing— Vendor pricing page

Related Articles

Best Email Marketing Software Pricing Compared (2026)

Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.

Track Price Changes

Get notified when pricing changes for these tools.

See all ActiveCampaign alternativesSee all Sender alternativesEmail MarketingCompare more tools