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Email Marketing

ActiveCampaign vs Sender: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Sender. See all plans, features, and costs at a glance.

Bottom line: Sender starts at $7/mo, making it $8/mo cheaper than ActiveCampaign ($15/mo). Sender offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try ActiveCampaign freeAffiliateTry Sender freePrice updated 2d agoPrice updated 2d ago
Best Value

ActiveCampaign - ActiveCampaign's automation and CRM capabilities justify the cost for teams with real marketing automation requirements.

ActiveCampaign vs Sender: Quick Pricing Facts

FeatureActiveCampaignSender
Starting Price$15/mo$7/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Sender is the more affordable option, starting at $7/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 148 features compared. At comparable tiers, the monthly price difference is $65.

Sender stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Sender uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Sender
Sender
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free Forever!
$0/monthCheapest
Includes
  • 1 seat
  • Up to 2 500 subscribers
  • Up to 15 000 emails/month
  • emails/
  • month
  • Contains Sender branding
  • Email newsletters
  • Email automation
  • Landing pages
  • Signup forms & popups
  • Transactional emails
Start with Free Forever!
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Standard
$7/monthCheapest
Includes
  • Up to 12k emails/month
  • month
  • Up to 1k subscribers
  • 3 Role-based seats
  • No Sender branding
  • SMS messaging
  • Unlimited email & popup templates
  • Unlimited landing pages
  • A/B testing & experiments
Start with Standard
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
ProfessionalPopular
$14/monthCheapest
Includes
  • Up to 24k emails/month
  • month
  • Up to 1k subscribers
  • 10 role-based seats
  • Free SMS
  • ($14/month)
  • Unlimited email editor features
  • Advanced automation
  • Advanced reports
  • Priority support
  • Dedicated IPs available
Start with Professional
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Unlimited emails
  • Dedicated success manager
  • Advanced user permissions
  • Service level agreement
  • Activity logs for auditing
  • SSO (SAML v2)
  • Phone support
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

← Swipe to compare plans →

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

View all ActiveCampaign plans

Sender

Affordable email and SMS marketing for ecommerce

View all Sender plans

What Reviewers Say

Our Pick

ActiveCampaign

ActiveCampaign's automation and CRM capabilities justify the cost for teams with real marketing automation requirements.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need advanced marketing automation with CRM, lead scoring, and behavioral triggers
  • •Your team runs complex multi-step workflows tied to website activity and purchases
  • •Integrations with Salesforce, Shopify, or CRM tools are requirements

Choose Sender if:

  • •You want a simple email and SMS marketing tool with a generous free plan
  • •Sender's free plan covers up to 2,500 subscribers and 15,000 emails/month
  • •Basic automation and newsletters cover your full email marketing workflow

Sender is a solid budget option with one of the most generous free plans in email marketing - 2,500 subscribers and 15,000 emails/month at $0. ActiveCampaign is more powerful with CRM and sophisticated automation. For teams with basic email needs on a tight budget, Sender's free tier is hard to beat. For teams that need real automation, ActiveCampaign is the right tool.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Sender

Which is cheaper, ActiveCampaign or Sender?
As of July 2026, Sender starts at a lower price point. ActiveCampaign starts at $15/mo while Sender starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Sender?
ActiveCampaign offers 7 pricing plans, while Sender offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Sender offer a free plan?
Sender offers a free plan, while ActiveCampaign does not. If budget is a concern, Sender lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Sender plan?
The Professional plan is Sender's most popular tier, priced at $14/mo. Key features include Up to 24k emails/month, month, Up to 1k subscribers.
Does ActiveCampaign or Sender offer custom enterprise pricing?
Sender offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Sender use?
ActiveCampaign uses a usage-based pricing model, while Sender uses freemium pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Sender Official Pricing- Vendor pricing page

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