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CRM

Affinity vs Really Simple Systems: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Really Simple Systems. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Really Simple Systems starts at $55/mo. Compare all 14 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Affinity freeTry Really Simple Systems freePrice updated 11d agoPrice updated 14d ago
Best Value

Really Simple Systems - Really Simple Systems offers a free tier, built-in email marketing, and GDPR focus that suits B2B SMBs better than Affinity's niche pricing.

Affinity vs Really Simple Systems: Quick Pricing Facts

FeatureAffinityReally Simple Systems
Starting PriceCustom pricing$55/mo
Number of Plans410
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Affinity and Really Simple Systems are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 14 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Really Simple Systems
Really Simple Systems
Try free
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Mail+
$129/monthCheapest
$11 / year
Includes
  • Personal email marketing
  • Relevant messaging
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
SendPro
$99/monthCheapest
$8 / year
Includes
  • Transactional emails
  • Safe delivery
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Activate Search
$55/monthCheapest
$5 / year
Includes
  • Onsite search software
  • Increased conversion
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
CRM
$140/monthCheapest
$12 / year
Includes
  • Customer data management
  • Lead management
Tier 5
-
Chat+
$249/monthCheapest
$21 / year
Includes
  • AI-driven chatbots
  • Audience experience improvement
Tier 6
-
Message
$199/monthCheapest
$17 / year
Includes
  • Conversational messaging
  • WhatsApp integration
Tier 7
-
Momice
$208/monthCheapest
$17 / year
Includes
  • Event management
  • Invites and registrations
Tier 8
-
Engage
$299/monthCheapest
$25 / year
Includes
  • Social media publishing
  • Social analytics
Tier 9
-
Activate
$549/monthCheapest
$46 / year
Includes
  • Customer Data Platform
  • Personalisation
Tier 10
-
MailPro
$449/monthCheapest
$37 / year
Includes
  • Multi-brand email marketing
  • Automation

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Really Simple Systems

Easy CRM for small teams with marketing and service tools

View all Really Simple Systems plans
Our Pick

Really Simple Systems

Really Simple Systems offers a free tier, built-in email marketing, and GDPR focus that suits B2B SMBs better than Affinity's niche pricing.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Really Simple Systems freeFrom $55/mo

Which Should You Choose?

Choose Affinity if:

  • You need relationship intelligence and automatic interaction logging beyond basic CRM functionality
  • Your team closes deals through introductions and network connections rather than inbound leads
  • AI-powered relationship scoring justifies a premium over standard CRM pricing

Choose Really Simple Systems if:

  • You need a straightforward CRM with marketing automation designed specifically for B2B SMBs
  • Really Simple Systems offers a free plan for up to 2 users - ideal for getting started without commitment
  • GDPR compliance features and UK/EU data residency are requirements

Really Simple Systems (now Spotler CRM) targets B2B SMBs with a free tier, simple pipeline management, and built-in email marketing. It positions itself as uncomplicated - the name says it. Affinity targets deal-driven professionals with relationship intelligence that justifies a higher price point. For a small UK or EU-based B2B team looking for a no-fuss CRM with a free starting point, Really Simple Systems beats Affinity on accessibility and compliance focus. Affinity's advantages only materialize when your sales motion depends on network-driven deal flow.

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Frequently Asked Questions: Affinity vs Really Simple Systems

How many pricing plans does Affinity have vs Really Simple Systems?
Affinity offers 4 pricing plans, while Really Simple Systems offers 10 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Affinity or Really Simple Systems?
Both Affinity and Really Simple Systems offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
Does Affinity or Really Simple Systems offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Really Simple Systems lists all its pricing publicly.
How do Affinity and Really Simple Systems compare for CRM?
Both Affinity and Really Simple Systems are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Really Simple Systems offers 10 plans starting at $55/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Really Simple Systems Official Pricing- Vendor pricing page

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