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Affinity vs Really Simple Systems: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Really Simple Systems. See all plans, features, and costs at a glance.

Bottom line: Really Simple Systems starts at $55/mo, making it $1945/mo cheaper than Affinity ($2000/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Best Value

Really Simple Systems - Really Simple Systems offers a free tier, built-in email marketing, and GDPR focus that suits B2B SMBs better than Affinity's niche pricing.

Affinity vs Really Simple Systems: Quick Pricing Facts

FeatureAffinityReally Simple Systems
Starting Price$2000/mo$55/mo
Number of Plans410
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Really Simple Systems is the more affordable option, starting at $55/mo compared to Affinity's $2000/mo. Both are CRM tools with 14 combined pricing plans and 43 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Really Simple Systems
Really Simple Systems
Try free
Tier 1
EssentialPopular
$2000/month
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Mail+
$129/monthCheapest
$11 / year
Includes
  • Personal email marketing
  • Relevant messaging
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
SendPro
$99/monthCheapest
$8 / year
Includes
  • Transactional emails
  • Safe delivery
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Activate Search
$55/monthCheapest
$5 / year
Includes
  • Onsite search software
  • Increased conversion
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
CRM
$140/monthCheapest
$12 / year
Includes
  • Customer data management
  • Lead management
Tier 5
-
Chat+
$249/monthCheapest
$21 / year
Includes
  • AI-driven chatbots
  • Audience experience improvement
Tier 6
-
Message
$199/monthCheapest
$17 / year
Includes
  • Conversational messaging
  • WhatsApp integration
Tier 7
-
Momice
$208/monthCheapest
$17 / year
Includes
  • Event management
  • Invites and registrations
Tier 8
-
Engage
$299/monthCheapest
$25 / year
Includes
  • Social media publishing
  • Social analytics
Tier 9
-
Activate
$549/monthCheapest
$46 / year
Includes
  • Customer Data Platform
  • Personalisation
Tier 10
-
MailPro
$449/monthCheapest
$37 / year
Includes
  • Multi-brand email marketing
  • Automation

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Really Simple Systems

Easy CRM for small teams with marketing and service tools

View all Really Simple Systems plans
Our Pick

Really Simple Systems

Really Simple Systems offers a free tier, built-in email marketing, and GDPR focus that suits B2B SMBs better than Affinity's niche pricing.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Really Simple Systems freeFrom $55/mo

Which Should You Choose?

Choose Affinity if:

  • You need relationship intelligence and automatic interaction logging beyond basic CRM functionality
  • Your team closes deals through introductions and network connections rather than inbound leads
  • AI-powered relationship scoring justifies a premium over standard CRM pricing

Choose Really Simple Systems if:

  • You need a straightforward CRM with marketing automation designed specifically for B2B SMBs
  • Really Simple Systems offers a free plan for up to 2 users - ideal for getting started without commitment
  • GDPR compliance features and UK/EU data residency are requirements

Really Simple Systems (now Spotler CRM) targets B2B SMBs with a free tier, simple pipeline management, and built-in email marketing. It positions itself as uncomplicated - the name says it. Affinity targets deal-driven professionals with relationship intelligence that justifies a higher price point. For a small UK or EU-based B2B team looking for a no-fuss CRM with a free starting point, Really Simple Systems beats Affinity on accessibility and compliance focus. Affinity's advantages only materialize when your sales motion depends on network-driven deal flow.

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Frequently Asked Questions: Affinity vs Really Simple Systems

Which is cheaper, Affinity or Really Simple Systems?
As of August 2026, Really Simple Systems starts at a lower price point. Affinity starts at $2000/mo while Really Simple Systems starts at $55/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs Really Simple Systems?
Affinity offers 4 pricing plans, while Really Simple Systems offers 10 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Affinity or Really Simple Systems?
Both Affinity and Really Simple Systems offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
Does Affinity or Really Simple Systems offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Really Simple Systems lists all its pricing publicly.
How do Affinity and Really Simple Systems compare for CRM?
Both Affinity and Really Simple Systems are CRM tools. Affinity offers 4 plans starting at $2000/mo, while Really Simple Systems offers 10 plans starting at $55/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Really Simple Systems Official Pricing- Vendor pricing page

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