Affinity Pricing Plans and Tiers
Relationship intelligence CRM for dealmakers and investors
Pricing last verified: June 15, 2026
Pricing Analysis
Affinity's positioning as relationship intelligence platform for investment professionals (likely $59-360/month tiers) bundles CRM + deal intelligence + network mapping. The focus on investment banking/VC creates niche pricing power among buyers with high switching costs.
Affinity's relationship mapping (cap table tracking, LP networks, deal intelligence) creates competitive moat-proprietary intelligence derived from Affinity's relationship graph cannot be replicated by Salesforce without similar data collection.
Affinity's positioning as 'intelligence platform' rather than 'CRM' creates pricing psychology of 'data access' vs. 'sales tool'-buyers evaluate on 'deal sourcing efficiency.'
Strengths
- Relationship mapping and cap table tracking enable deal sourcing intelligence unavailable in general CRMs.
- Network intelligence derived from Affinity's relationship graph creates competitive moat.
- Deal intelligence focus creates natural positioning for investment/banking verticals.
Considerations
- Investment banking/VC focus narrows addressable market vs. general CRMs.
- Relationship intelligence relies on active user participation for network depth; sparse data input reduces platform value.
- Per-user pricing ($59-360) at investment team scale creates significant total cost.
Investment banking, venture capital, and private equity teams (5-30 people) managing deal sourcing and relationship intelligence.
Affinity's $59-360/month per-user pricing reflects niche positioning; true value is relationship intelligence and deal sourcing.
Best choice: Affinity
Pricing Plans (4)
Essential
$167/year
- ✓Automated activity capture across email and calendar
- ✓Relationship scoring and strength indicators
- ✓Complete historical interaction context
- ✓Deal pipeline management
- ✓Access to Affinity Labs
Scale
$192/year
- ✓Everything in Essential
- ✓MCP server: connect your CRM to Claude, Gemini, Copilot & more
- ✓Deal velocity and conversion analytics
- ✓Chrome and email extensions for deal sourcing
- ✓Enhanced relationship intelligence mapping
Advanced
Popular$225/year
- ✓Everything in Scale
- ✓AI-powered meeting intelligence and Notetaker
- ✓Scaled email communication and tracking
- ✓Premium company and people data enrichment
- ✓IP Allowlists for enterprise-grade network security
Enterprise
- ✓Everything in Advanced
- ✓Enterprise-grade SSO
- ✓Custom data governance frameworks
- ✓Full API Suite access for tech stack integration
- ✓Dedicated support and implementation
How does Affinity pricing compare?
See how Affinity's 4 pricing plans stack up against similar CRM tools.
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Sources
- Affinity Official Pricing- Vendor pricing page
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