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Affinity

Affinity Pricing Plans & Tiers

Relationship intelligence CRM for dealmakers and investors

CRMper-seat

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Affinity's positioning as relationship intelligence platform for investment professionals (likely $59-360/month tiers) bundles CRM + deal intelligence + network mapping. The focus on investment banking/VC creates niche pricing power among buyers with high switching costs.

Affinity's relationship mapping (cap table tracking, LP networks, deal intelligence) creates competitive moat—proprietary intelligence derived from Affinity's relationship graph cannot be replicated by Salesforce without similar data collection.

Affinity's positioning as 'intelligence platform' rather than 'CRM' creates pricing psychology of 'data access' vs. 'sales tool'—buyers evaluate on 'deal sourcing efficiency.'

Strengths

  • Relationship mapping and cap table tracking enable deal sourcing intelligence unavailable in general CRMs.
  • Network intelligence derived from Affinity's relationship graph creates competitive moat.
  • Deal intelligence focus creates natural positioning for investment/banking verticals.

Considerations

  • Investment banking/VC focus narrows addressable market vs. general CRMs.
  • Relationship intelligence relies on active user participation for network depth; sparse data input reduces platform value.
  • Per-user pricing ($59-360) at investment team scale creates significant total cost.
Ideal For

Investment banking, venture capital, and private equity teams (5-30 people) managing deal sourcing and relationship intelligence.

Pricing Takeaway

Affinity's $59-360/month per-user pricing reflects niche positioning; true value is relationship intelligence and deal sourcing.

Best choice: Affinity

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Pricing Plans (4)

Essential

Custom

$167/year

  • ✓Automated activity capture across email and calendar
  • ✓Relationship scoring and strength indicators
  • ✓Complete historical interaction context
  • ✓Basic deal pipeline management
  • ✓40+ sources of data enrichment
Start with Essential

Scale

Custom

$192/year

  • ✓Everything in Essential
  • ✓Chrome and email extensions for deal sourcing
  • ✓Enhanced relationship intelligence mapping
  • ✓Deal velocity and conversion analytics
  • ✓Mobile access to relationship insights
Start with Scale

Advanced

Popular
Custom

$225/year

  • ✓Everything in Scale
  • ✓AI-powered meeting intelligence
  • ✓Scaled email communication and tracking
  • ✓AI-powered alternative data research capabilities
  • ✓Premium company and people data enrichment
Start with Advanced

Enterprise

Custom
  • ✓Everything in Advanced
  • ✓Enterprise-grade SSO authentication
  • ✓Granular data access controls
  • ✓Custom data governance frameworks
  • ✓Full API access for tech stack integration
Start with Enterprise

How does Affinity pricing compare?

See how Affinity's 4 pricing plans stack up against similar CRM tools.

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Frequently Asked Questions

How much does Affinity cost?
As of March 2026, Affinity offers custom pricing. Contact the vendor for a quote based on your team size and requirements.
Does Affinity offer a free plan?
As of March 2026, Affinity does not advertise a free plan. Contact the vendor for pricing details.
What pricing model does Affinity use?
As of March 2026, Affinity follows a per-seat pricing structure where costs are determined by the number of users on your team. This model is common among crm platforms.
What is Affinity's most popular plan?
As of March 2026, the Advanced plan is Affinity's most popular tier, priced at custom pricing. With 5 features, it covers the core crm needs of most teams.
Does Affinity offer enterprise or custom pricing?
As of March 2026, For enterprise needs, Affinity offers an Essential tier where pricing is customized to your organization. Request a quote from the Affinity team for details.
What features are included in Affinity's plans?
As of March 2026, all Affinity's plans include 5 features. Check the tier comparison above for a detailed breakdown.

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Sources

  1. Affinity Official Pricing— Vendor pricing page

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